IAC Inc. complements advertising operations with adtech
IAC Inc. is a significant player in the AdTech ecosystem, owning a diverse portfolio of digital brands and platforms. As a media and internet company, IAC's key role is the development and operation of various advertising-driven properties. Their primary products and services relevant to the advertising industry include Vimeo, a leading video hosting and monetization platform, as well as the Dotdash portfolio of content-driven websites covering a wide range of verticals. Additionally, IAC owns digital advertising technology companies such as Magnite, a leading independent sell-side platform (SSP) for digital advertising. IAC holds a strong market position in the AdTech space, leveraging its diverse digital assets and technological capabilities to serve advertisers, publishers, and consumers. Recent developments include the spin-off of Vimeo as a standalone public company and the continued growth and expansion of IAC's Dotdash and Magnite businesses through strategic acquisitions and partnerships.
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Last updated: 9/4/2025