Wouter Germonpré

Wouter Germonpré is a senior AdTech executive best known for leading Criteo's EMEA operations during one of the most consequential strategic pivots in the company's history — the transition from performance retargeting to a full-stack commerce media network. As Managing Director for EMEA, he oversees Criteo's relationships with major European retailers, brands, and agency partners across a region defined by stringent privacy regulation, including GDPR, and the accelerating deprecation of third-party cookies. His leadership is central to Criteo's efforts to position itself as the infrastructure layer for retail media in Europe. Germonpré has spent the bulk of his career in digital advertising and commerce technology, building deep expertise in programmatic advertising, retail media, and performance marketing. His tenure at Criteo has spanned multiple phases of the company's evolution, giving him a longitudinal perspective on how European advertisers and retailers are adapting to identity and privacy challenges. He is recognized within the industry for translating Criteo's global product strategy into commercially viable solutions for the distinct regulatory and market dynamics of EMEA. As retail media has emerged as one of the fastest-growing segments in digital advertising, Germonpré has been instrumental in expanding Criteo's retailer network in Europe, helping brands activate first-party data through Criteo's Commerce Media Platform. His work bridges the gap between global AdTech infrastructure and the fragmented, privacy-conscious European market landscape.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026