Jarvis Mak

Jarvis Mak is a senior product leader at Criteo, one of the world's largest commerce media platforms, where he oversees product management strategy across both demand-side and supply-side capabilities. He is best known for guiding Criteo's product transformation from its origins as a performance retargeting company into a broader commerce media platform that connects brands, retailers, and consumers across the open internet — a shift that has become one of the defining strategic pivots in AdTech over the past several years. Mak's work sits at the convergence of programmatic advertising, retail media networks, and privacy-compliant identity solutions. As the industry has confronted the deprecation of third-party cookies and increasing regulatory scrutiny around data practices, his product leadership has been central to building scalable, first-party data-driven solutions that maintain performance outcomes for advertisers. His scope includes roadmap development for Criteo's Commerce Media Platform, which serves both retailers building media networks and brands seeking measurable, closed-loop advertising results. With a career grounded in performance marketing and product strategy, Mak represents a generation of AdTech operators who have had to architect solutions through one of the industry's most disruptive transitions. His contributions reflect broader trends reshaping digital advertising, including the rapid rise of retail media as a major advertising channel and the growing premium placed on deterministic, commerce-signal-based measurement.

Last updated Jun 11, 2026 by ATDb automated enrichment