Jarvis Mak

Jarvis Mak is a senior product management leader at Criteo, one of the world's largest commerce media platforms, where he serves as VP of Product Management. He is recognized for his role in steering Criteo's product strategy through a pivotal industry transformation — from performance retargeting toward a broader commerce media ecosystem that connects brands, retailers, and consumers across the open internet using first-party data signals. Mak's work sits at the intersection of programmatic advertising, retail media networks, and privacy-compliant identity solutions. As the industry grapples with the deprecation of third-party cookies and growing demand for measurable, data-driven advertising, his product leadership has been central to Criteo's efforts to build scalable solutions that leverage commerce data for performance outcomes. His scope includes overseeing product roadmap development for both demand-side and supply-side capabilities within Criteo's platform. With a career rooted in performance marketing and product strategy, Mak represents a generation of AdTech operators who have navigated the industry's shift from cookie-based targeting to first-party and contextual data models. His contributions at Criteo reflect broader trends reshaping digital advertising, including the rise of retail media as a major channel and the growing importance of closed-loop measurement.

• Led product management for Criteo's commerce media platform transition, expanding beyond retargeting to full-funnel retail media solutions
• Oversaw product strategy for Criteo's first-party data and identity solutions amid the industry's shift away from third-party cookies