Lara Izlan

Lara Izlan is a senior revenue executive at Criteo, where she serves as Chief Revenue Officer and leads the company's global revenue strategy during one of the most consequential pivots in its history — the transition from a retargeting-centric business to a full-stack commerce media platform. Her role places her at the center of Criteo's efforts to compete with walled garden retail media networks from Amazon, Walmart, and Target while building scalable, privacy-compliant advertising solutions for brands and retailers worldwide. Izlan has built her career in digital advertising with a focus on revenue growth, strategic client partnerships, and market positioning. At Criteo, she has been instrumental in articulating the company's commerce media value proposition to both buy-side and sell-side clients, helping brands leverage first-party retail data and contextual signals as the industry moves away from third-party cookie dependence. Her leadership spans go-to-market strategy, sales organization development, and the cultivation of key retail media partnerships. As a senior voice in the AdTech industry, Izlan has contributed to conversations around the future of performance advertising in a privacy-first environment, including the role of commerce media in bridging upper-funnel brand awareness and lower-funnel conversion. Her work at Criteo reflects broader industry trends around the monetization of first-party data and the growing importance of retail media as a channel for measurable advertising outcomes.

• Led Criteo's revenue strategy during its platform transformation from retargeting to commerce media
• Helped position Criteo as a competitive commerce media platform against Amazon Ads, Walmart Connect, and other major retail media networks
• Drove go-to-market strategy for Criteo's cookieless advertising solutions ahead of third-party cookie deprecation