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Lara Izlan

Director of Data Strategy at ITV

Data-driven advertising strategy in broadcast and streaming media

OperatorNew York, New York, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Lara Izlan is Director of Data Strategy at ITV, where she focuses on shaping how data informs advertising and commercial decision-making. She brings deep industry experience from her time at Criteo, where she held senior leadership roles including Vice President of Sales and Senior Vice President of Revenue.

Previous Roles

Senior Vice President, Revenue

Criteo

Vice President, Sales

Criteo

Expertise
Commerce MediaRetail Media NetworksCookieless AdvertisingProgrammatic AdvertisingFirst-Party Data StrategyRevenue StrategyPerformance AdvertisingIdentity Resolution
Notable Achievements
  • Led Criteo's revenue strategy during its platform transformation from retargeting to commerce media
  • Helped position Criteo as a competitive commerce media platform against Amazon Ads, Walmart Connect, and other major retail media networks
  • Drove go-to-market strategy for Criteo's cookieless advertising solutions ahead of third-party cookie deprecation
Speaking Topics
Commerce Media and the Future of Retail AdvertisingCookieless Advertising and Privacy-First SolutionsFirst-Party Data Monetization for RetailersPerformance Advertising in the Post-Cookie Era
Connections