Melanie Zimmermann

Melanie Zimmermann is General Manager, Global Retail Media at Criteo, where she leads the global strategy and growth of the company’s retail media business. She joined Criteo in early 2024 from Macy’s, where she spent roughly a decade in leadership roles and most recently built and ran Macy’s Media Network as VP and Head of the network. She began her career in management consulting at Bain & Company.