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Melanie Zimmermann

Operator

Melanie Zimmermann is General Manager, Global Retail Media at Criteo, where she leads the global strategy and growth of the company’s retail media business. She joined Criteo in early 2024 from Macy’s, where she spent roughly a decade in leadership roles and most recently built and ran Macy’s Media Network as VP and Head of the network. She began her career in management consulting at Bain & Company.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
General Manager, Global Retail Media
Company
Criteo
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Melanie Zimmermann is General Manager, Global Retail Media at Criteo, where she leads the global strategy and growth of the company’s retail media business. She joined Criteo in early 2024 from Macy’s, where she spent roughly a decade in leadership roles and most recently built and ran Macy’s Media Network as VP and Head of the network. She began her career in management consulting at Bain & Company.

Expertise & education

Expertise

Retail MediaRetail Media NetworksCommerce MediaProgrammatic AdvertisingDigital Advertising StrategyMonetizationAI in Advertising

Education

  • MBA or undergraduate degree, institution not publicly confirmed

Speaking topics

Retail Media ModernizationAI and Automation in Retail MediaOpen Retail Media EcosystemsCommerce Media StrategyBuilding and Scaling Retail Media Networks
Connection details