Diarmuid Gill

Diarmuid Gill is a senior executive at Criteo, one of the world's leading commerce media platforms, where he serves as VP and General Manager overseeing key business units central to the company's strategic transformation. He has been instrumental in repositioning Criteo from its origins as a retargeting specialist into a comprehensive commerce media platform, helping retailers and brands build sustainable advertising businesses grounded in first-party data and privacy-compliant identity solutions. Gill has played a significant role in developing and scaling Criteo's retail media network offerings, enabling retailers to monetize their first-party audience data while giving advertisers access to high-intent commerce audiences across the purchase funnel. His work sits at the intersection of some of the industry's most consequential shifts: the deprecation of third-party cookies, tightening privacy regulations, and the rapid rise of retail media as a major advertising channel. He has been a visible voice on how commerce media platforms can help the ecosystem adapt to these structural changes. With an estimated 15 or more years in digital advertising and e-commerce, Gill brings both operational depth and strategic vision to his role. His leadership at Criteo reflects a broader industry trend of performance advertising platforms evolving to serve the full marketing funnel, bridging brand and performance objectives through commerce data and closed-loop measurement.

• Led key business units during Criteo's transformation from a retargeting company to a full-stack commerce media platform
• Instrumental in scaling Criteo's retail media network product suite, enabling retailers to monetize first-party data at scale
• Drove strategic initiatives around cookieless advertising solutions in response to third-party cookie deprecation