Nadia Mykhalevych

Nadia Mykhalevych is a product leader at the forefront of the retail media revolution, heading retail media product development at Criteo as the company executes one of AdTech's most significant strategic pivots — from performance retargeting to a full-funnel Commerce Media Platform. Her work directly shapes how retailers monetize their audiences and how brands activate across sponsored products, onsite display, and offsite media channels, positioning Criteo as a major infrastructure provider in the rapidly growing retail media space. At Criteo, Mykhalevych works closely with retailer partners to build and scale media capabilities that enable closed-loop measurement and commerce-driven advertising. Her role sits at the intersection of product management, retail partnerships, and programmatic technology — a combination that is increasingly central to how the AdTech industry is evolving as retail media networks proliferate and demand standardization and scale. Her career reflects a deep focus on commerce and performance advertising technology, with expertise spanning product strategy, retailer monetization, and the technical underpinnings of modern retail media platforms. As retail media becomes one of the fastest-growing segments in digital advertising, Mykhalevych's work at Criteo places her among the key operators defining how the category matures.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026