CPC Strategy

Leading retail-focused paid search and shopping advertising agency before being absorbed into Tinuiti

CPC Strategy was a San Diego-based performance marketing agency that built its reputation as one of the foremost experts in retail-focused paid advertising, particularly Google Shopping, Amazon Advertising, and comparison shopping engines. Founded in 2007, the agency developed deep expertise in product listing ads (PLAs) and feed-based advertising at a time when these channels were rapidly growing in importance for e-commerce brands. CPC Strategy became widely recognized for its thought leadership, publishing extensive research and guides on retail search advertising that attracted both clients and industry attention. The agency served a diverse range of retail and e-commerce clients, helping them optimize their presence across Google, Amazon, Walmart, and other retail media platforms. Its proprietary methodologies and technology-assisted campaign management allowed it to deliver measurable ROI improvements for brands ranging from mid-market retailers to enterprise-level companies. CPC Strategy also developed a strong content marketing presence, becoming a go-to educational resource for marketers navigating the complexities of shopping and retail search advertising. In 2018, CPC Strategy was acquired by Elite SEM, and the combined entity subsequently rebranded as Tinuiti in 2019. Under the Tinuiti brand, the agency has grown into one of the largest independent performance marketing firms in the United States, managing billions in media spend. The CPC Strategy brand and identity were retired as part of this consolidation, with its retail advertising expertise and team becoming a core pillar of Tinuiti's expanded service offering.