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AdPushup

AdPushup

Brief
Publisher Monetization & Ad adpushup.com

AdPushup enables publishers to increase ad revenue by 30-50% through automated A/B testing, advanced header bidding, and machine learning-driven optimization without requiring technical expertise or dedicated ad ops teams.

Last updated May 11, 2026 by the ATDb Editorial Team

Founded
2014
HQ
New Delhi, Delhi, India
Connections
11

At a glance

Employees
51-200
Funding
$632K
Revenue
$5M-$20M
10integrations1competitors

About

Leading publisher-side revenue optimization platform with strong presence in mid-market publisher segment

AdPushup is a publisher-focused ad revenue optimization platform founded in 2014 that leverages machine learning and automation to help digital publishers maximize their advertising revenue. The platform provides a comprehensive suite of tools including advanced header bidding solutions, automated ad layout testing, ad mediation, and real-time analytics to optimize ad performance across multiple demand sources. The company serves thousands of publishers globally, ranging from small independent blogs to large media organizations, helping them navigate the complex programmatic advertising ecosystem. AdPushup's technology automates the process of testing different ad layouts, formats, and bidding strategies to identify the optimal configuration for each publisher's unique audience and content. As a Google Certified Publishing Partner (GCPP) and member of various industry organizations, AdPushup has established itself as a trusted solution in the publisher monetization space. The platform integrates with major ad exchanges, SSPs, and demand partners to provide publishers with access to premium demand while maintaining control over their ad inventory and user experience.

Business model

SaaS

Target market

SMB to Mid-Market

What they offer

  • Header Bidding

    Advanced header bidding solution with support for multiple demand partners, server-side and client-side bidding, and automated optimization

  • Ad Layout Optimization

    Automated A/B testing of ad placements, sizes, and formats using machine learning to identify highest-performing configurations

  • Ad Mediation

    Unified platform to manage multiple ad networks and demand sources with intelligent allocation and fallback mechanisms

  • Revenue Analytics

    Real-time reporting and analytics dashboard providing insights into ad performance, revenue metrics, and optimization opportunities

  • AdBlock Recovery

    Solutions to recover revenue lost to ad blockers through compliant messaging and alternative monetization strategies

  • AMP Monetization

    Specialized solutions for monetizing Accelerated Mobile Pages with optimized ad delivery

Key features

Automated A/B testing for ad layoutsMachine learning-based optimizationAdvanced header bidding wrapperReal-time revenue analyticsMulti-device optimizationAd block recoveryLazy loading for adsViewability optimizationDirect deal managementGoogle Ad Manager integration

Use cases

Mid-sized publishers looking to increase programmatic revenue without building in-house ad ops teamsContent publishers transitioning from direct sales to programmatic monetizationPublishers seeking to implement header bidding without technical complexityMedia companies optimizing ad layouts across multiple propertiesPublishers recovering revenue lost to ad blockersMobile-first publishers optimizing ad performance across devices

Customer segments

Independent publishers and bloggersDigital media companiesNews and magazine publishersNiche content sitesMobile app publishersVideo content publishers

Tech & specs

Technology stack

Machine LearningHeader Bidding TechnologyJavaScriptReal-time Bidding (RTB)Prebid.jsGoogle Ad Manager APICloud InfrastructureAnalytics and Data Processing

Security & compliance

GDPRCCPAIAB TCF 2.0Google Certified Publishing Partner

Deployment

Cloud

API

Yes

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