Marketers are Drowning in Choices, Noise and AI Agents: Criteo’s Ed Dinichert

MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, chief customer officer at Criteo, that chaos is precisely the point. In an interview with Beet.TV contributor David Kaplan, Dinichert […]