Managing Director, Americas at Xaxis
As a senior leader at one of the world's largest programmatic trading desks, Smith is a notable figure in the programmatic advertising ecosystem and regularly speaks at industry events.
Last updated Apr 18, 2026 by jonholm
Sherry Smith leads Xaxis North America operations, overseeing programmatic media buying and outcomes-based advertising for GroupM's programmatic arm. She has deep expertise in data-driven media and has been a vocal advocate for transparency in programmatic supply chains.