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Sherry Smith

Operator

Sherry Smith is President, Retail Media at Criteo, the commerce-media company. A retail-media veteran, she previously led Triad Retail Media — GroupM/Xaxis's retail-media specialist — as CEO before joining Criteo to build out its Retail Media business in the Americas.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
President, Retail Media
Company
Criteo
Based
New York, New York, United States
Connections
3
Years in industry
15 years

Bio

Sherry Smith is President, Retail Media at Criteo, the commerce-media company. A retail-media veteran, she previously led Triad Retail Media — GroupM/Xaxis's retail-media specialist — as CEO before joining Criteo to build out its Retail Media business in the Americas.

Career

  • Managing Director, Retail Media Americas

    Criteo · 2020–prior

  • CEO

    Triad Retail Media · prior

Expertise & education

Expertise

Programmatic AdvertisingOutcomes-Based AdvertisingSupply Chain TransparencyData-Driven MediaBrand SafetyFirst-Party Data StrategyMedia BuyingGroupM/Xaxis Ecosystem

Speaking topics

Programmatic transparency and supply chain accountabilityOutcomes-based advertisingData-driven media strategyThe future of programmatic buying

Recognition

Notable achievements

  • Led Xaxis North America's transition toward outcomes-based programmatic advertising models
  • Served as a prominent industry advocate for programmatic supply chain transparency under GroupM's umbrella
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