S
Sherry Smith
President, Retail Media at Criteo
Leading Xaxis's Americas programmatic operations and advocating for transparency and accountability in programmatic supply chains within one of the world's largest media investment groups.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Sherry Smith is President, Retail Media at Criteo, the commerce-media company. A retail-media veteran, she previously led Triad Retail Media — GroupM/Xaxis's retail-media specialist — as CEO before joining Criteo to build out its Retail Media business in the Americas.
Previous Roles
Managing Director, Retail Media Americas
Criteo (2020–prior)
CEO
Triad Retail Media (prior)
Expertise
Programmatic AdvertisingOutcomes-Based AdvertisingSupply Chain TransparencyData-Driven MediaBrand SafetyFirst-Party Data StrategyMedia BuyingGroupM/Xaxis Ecosystem
Notable Achievements
- Led Xaxis North America's transition toward outcomes-based programmatic advertising models
- Served as a prominent industry advocate for programmatic supply chain transparency under GroupM's umbrella
Speaking Topics
Programmatic transparency and supply chain accountabilityOutcomes-based advertisingData-driven media strategyThe future of programmatic buying
Connections