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Sherry Smith

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Sherry Smith is the President of Retail Media at Criteo, where she leads the company's global retail media strategy.

Latest · Criteo’s Sherry Smith: Retail Media’s Evolution From Trade Marketing to Media Signals a New Era· Aug 10

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
President, Retail Media
Company
Criteo
Based
New York, New York, United States
Connections
2

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Sherry Smith is the President of Retail Media at Criteo, where she leads the company's global retail media strategy. Before joining Criteo in June 2020, she served as Chief Executive Officer of Triad Retail Media, GroupM's retail media specialist company. During her tenure as CEO of Triad, she executed a complete rebrand of the company, delivered year-over-year increases in profitability, and launched the brand's first-ever proprietary planning tool. With over 20 years of experience, she has led digital and promotional initiatives for major retailers and brands including Walmart, Sam's Club, Target, Kroger, CVS, General Mills, Nestlé, and Kraft, with a focus on helping retailers and marketplaces leverage first-party data to scale media businesses and drive measurable growth for brands and agencies. She holds a B.A. in speech communication and organizational management from Fullerton University in California. Source 1: criteo.com — Sherry Smith Source 2: criteo.com — Criteo Names Industry Veteran Sherry Smith Managing ...

Career

  • President, Retail MediaCurrent

    Criteo

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingOutcomes-Based AdvertisingSupply Chain TransparencyData-Driven MediaBrand SafetyFirst-Party Data StrategyMedia BuyingGroupM/Xaxis Ecosystem
Connection details