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Sherry Smith

Operator

Sherry Smith is President, Retail Media at Criteo, the commerce-media company. A retail-media veteran, she previously led Triad Retail Media — GroupM/Xaxis's retail-media specialist — as CEO before joining Criteo to build out its Retail Media business in the Americas.

Latest · Criteo’s Sherry Smith: Retail Media’s Evolution From Trade Marketing to Media Signals a New Era· Aug 10

Last updated Jun 6, 2026 by the ATDb Editorial Team · Connections updated Aug 10, 2026

Role
President, Retail Media
Company
Criteo
Based
New York, New York, United States
Connections
4
Years in industry
15 years

Bio

Sherry Smith is President, Retail Media at Criteo, the commerce-media company. A retail-media veteran, she previously led Triad Retail Media — GroupM/Xaxis's retail-media specialist — as CEO before joining Criteo to build out its Retail Media business in the Americas.

Career

  • Managing Director, Retail Media Americas

    Criteo · 2020–prior

  • CEO

    Triad Retail Media · prior

Expertise & education

Expertise

Programmatic AdvertisingOutcomes-Based AdvertisingSupply Chain TransparencyData-Driven MediaBrand SafetyFirst-Party Data StrategyMedia BuyingGroupM/Xaxis Ecosystem

Speaking topics

Programmatic transparency and supply chain accountabilityOutcomes-based advertisingData-driven media strategyThe future of programmatic buying

Recognition

Notable achievements

  • Led Xaxis North America's transition toward outcomes-based programmatic advertising models
  • Served as a prominent industry advocate for programmatic supply chain transparency under GroupM's umbrella
Connection details