Criteo’s Sherry Smith: Retail Media’s Evolution From Trade Marketing to Media Signals a New Era

CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. “It is becoming more and more about media and less about trade marketing. And that is an important distinction because […]

Last updated Aug 10, 2026 by ATDb automated enrichment