Maestro by Equativ
Curation Platform / AdTech · part of Equativ
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
Equativ's flagship curation product, renamed January 2025 from Equativ Buyer Connect (EBC). AI-powered curation platform with 500K+ publisher access, multi-format curation deals via single deal ID, and GreenPMPs feature. Active, marketed as flagship in Equativ's 2025+ press. Sits in the curation category alongside Microsoft Curate (Xandr Monetize) and Magnite ClearLine — the 2025-2026 AdTech battleground.
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About
Business model
Bundled with Equativ platform
Target market
Advertisers, Agencies, DSPs
What they offer
Key features
AI-powered curation agentsGreenPMPs (sustainability-focused private marketplaces)500K+ publisher accessMulti-format curation deals via single deal IDCross-channel curation (display, video, CTV, audio, DOOH)
Use cases
Curated PMP deal creation for advertisers/agenciesBrand-safe inventory bundlingSustainability-aligned media buying (GreenPMPs)Cross-channel curation packaging
Connection details