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Todd Parsons

Operator

Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, which he joined in 2020 and where he leads AI-powered product and go-to-market. He earlier helped establish OpenX as a people-based programmatic marketplace and served as CPO at SocialCode.

Last updated May 30, 2026 by the ATDb Editorial Team

Role
Chief Product Officer & President, Performance Media
Company
Criteo
Based
Los Angeles, California, United States
Connections
2
Years in industry
15 years

Bio

Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, which he joined in 2020 and where he leads AI-powered product and go-to-market. He earlier helped establish OpenX as a people-based programmatic marketplace and served as CPO at SocialCode.

Career

  • Chief Product Officer

    SocialCode · prior

  • Co-Founder/early leader

    OpenX · prior

Expertise & education

Expertise

Header BiddingSupply Path OptimizationReal-Time BiddingProgrammatic AdvertisingSupply-Side Platforms (SSP)Privacy-First AdvertisingIdentity ResolutionPublisher Monetization

Speaking topics

Supply Path Optimization and Programmatic TransparencyThe Future of Identity in a Cookieless WorldIndependent AdTech vs. Walled GardensHeader Bidding InnovationPublisher Monetization Strategies

Recognition

Notable achievements

  • Led product strategy at OpenX through the industry's transition away from third-party cookies, developing privacy-compliant programmatic solutions
  • Helped position OpenX as a leading independent SSP and ad exchange competing against scaled walled garden environments
  • Drove supply path optimization product development at OpenX, improving transparency and efficiency for premium publishers
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