Chief Product Officer at OpenX
Driving product strategy at OpenX around supply path optimization, header bidding, and privacy-compliant programmatic infrastructure, while advocating for independent AdTech alternatives to walled garden dominance.
Last updated Feb 27, 2026 by AI Enrichment
Todd Parsons is Chief Product Officer at OpenX, one of the programmatic advertising industry's most prominent independent ad exchanges and supply-side platforms. In this role, he leads product strategy and innovation across OpenX's core advertising infrastructure, with a particular focus on header bidding technology, real-time bidding optimization, and supply path optimization (SPO) — areas that have become central battlegrounds as the industry navigates consolidation, privacy regulation, and the decline of third-party cookies. Parsons has been a consistent voice for independent AdTech infrastructure as a counterweight to the dominance of walled gardens. Parsons brings extensive product leadership experience to OpenX, having worked across the programmatic ecosystem during a period of rapid technological and regulatory change. His tenure at OpenX has coincided with some of the most consequential shifts in digital advertising, including GDPR and CCPA compliance requirements, Google's evolving Privacy Sandbox initiatives, and the broader industry push toward identity resolution alternatives. He has helped position OpenX as a technically sophisticated and publisher-aligned platform in a competitive SSP landscape. As a product leader, Parsons is known for translating complex AdTech infrastructure challenges into coherent product roadmaps that serve premium publishers seeking transparency and yield optimization. He has been active in industry conversations around supply chain integrity, addressability solutions, and the future of open programmatic markets, contributing to OpenX's reputation as a thought leader among independent AdTech operators.