Todd Parsons

Chief Product Officer & President, Performance Media at Criteo

Driving product strategy at OpenX around supply path optimization, header bidding, and privacy-compliant programmatic infrastructure, while advocating for independent AdTech alternatives to walled garden dominance.

OperatorLos Angeles, California, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, which he joined in 2020 and where he leads AI-powered product and go-to-market. He earlier helped establish OpenX as a people-based programmatic marketplace and served as CPO at SocialCode.

Previous Roles

Chief Product Officer

SocialCode (prior)

Co-Founder/early leader

OpenX (prior)

Expertise

Header BiddingSupply Path OptimizationReal-Time BiddingProgrammatic AdvertisingSupply-Side Platforms (SSP)Privacy-First AdvertisingIdentity ResolutionPublisher Monetization

Notable Achievements

Led product strategy at OpenX through the industry's transition away from third-party cookies, developing privacy-compliant programmatic solutions
Helped position OpenX as a leading independent SSP and ad exchange competing against scaled walled garden environments
Drove supply path optimization product development at OpenX, improving transparency and efficiency for premium publishers

Speaking Topics

Supply Path Optimization and Programmatic TransparencyThe Future of Identity in a Cookieless WorldIndependent AdTech vs. Walled GardensHeader Bidding InnovationPublisher Monetization Strategies

Connections