Retail Media’s Goal is Effortless Shopping, Not Just More Ad Inventory: Mirakl’s Hallock

CANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t impressions or clicks but whether it actually drives purchases. Commerce media has expanded far beyond a single touchpoint, now reaching […]

Last updated Jul 28, 2026 by ATDb automated enrichment