Accenture Interactive

Was one of the world's largest digital agencies by revenue, competing directly with traditional holding companies before rebranding as Accenture Song in 2022.

Accenture Interactive was founded in 2009 as the digital marketing and customer experience division of Accenture, the global professional services giant. It rapidly grew through aggressive acquisitions of creative and digital agencies — including Droga5, Fjord, SinnerSchrader, and Karmarama — to become one of the largest digital agencies in the world, consistently ranking at or near the top of Ad Age's Agency Report. At its peak, Accenture Interactive generated billions in revenue and competed directly with traditional holding companies like WPP, Publicis Groupe, and Omnicom for major brand accounts. The entity operated at the intersection of management consulting, technology implementation, and creative services — a positioning that differentiated it from pure-play creative agencies. Its model combined Accenture's deep enterprise technology relationships and data capabilities with acquired creative talent, enabling end-to-end customer experience transformation for global brands. This approach attracted major clients across financial services, retail, automotive, and consumer goods sectors. In 2022, Accenture Interactive was rebranded as Accenture Song, consolidating its creative, marketing, and digital services under a unified brand identity. The rebrand signaled a broader ambition beyond digital marketing into technology-powered creativity and growth services. The Accenture Song brand continues to operate today as one of the world's largest creative groups, employing tens of thousands of professionals globally and maintaining the agency network and capabilities built under the Accenture Interactive name.