Accenture Interactive

Was one of the world's largest digital agency networks before rebranding as Accenture Song in 2022, rivaling traditional holding companies in revenue and global reach.

Accenture Interactive was founded in 2009 as the digital marketing and customer experience division of Accenture, growing rapidly through aggressive acquisitions to become one of the world's largest digital agencies. At its peak, it encompassed dozens of acquired creative and digital agencies — including Droga5, Karmarama, and SinnerSchroder — and generated over $10 billion in annual revenue, rivaling traditional holding companies like WPP, Publicis Groupe, and Omnicom in scale and ambition. Operating under Accenture as its parent company, Accenture Interactive distinguished itself by blending management consulting capabilities with creative agency services, offering clients an integrated model spanning strategy, design, technology, and marketing execution. This positioning made it a disruptive force in the AdTech and marketing services ecosystem, attracting major global brands seeking end-to-end digital transformation partners rather than siloed agency relationships. In 2022, Accenture Interactive was rebranded as Accenture Song, marking a strategic evolution under CEO David Droga. The new brand unified the division's global capabilities under a single identity focused on technology-powered creativity and growth. The transition year of 2022 represented a deliberate shift in positioning — moving beyond the 'interactive' label to signal a broader mandate encompassing AI-driven marketing, commerce, and customer experience at enterprise scale.