Accenture Interactive

Was one of the world's largest digital agencies by revenue, competing directly with traditional holding companies while leveraging Accenture's consulting and technology scale

Accenture Interactive, now operating as Accenture Song, was a global marketing agency that designed, built, communicated, and ran customer experience programs for clients around the world.¹ Under its tenure, Accenture Interactive became a disruptive force in the industry by creating a new experience agency service model that combined the capabilities of a creative agency, business consultancy, and technology company.² Its media specialists ran, optimized, and reported on multi-million dollar campaigns for major clients across channels including search, display, programmatic, and video advertising.¹ Over time, Accenture Interactive developed client reporting and internal marketing analytics capabilities, with teams relying on consolidated dashboards that provided fresh, accurate data across platforms in a single view.¹ The organization was especially known for its acquisitions of marketing and creative agencies, most notably Droga5 in 2019.² Source 1: supermetrics.com — How Accenture Interactive manages media budgets with ... Source 2: adweek.com — How Accenture Interactive Became a $10 Billion Behemoth