Accenture Interactive
Combined the strategic depth of a global management consultancy with the creative and digital capabilities of a top-tier agency, enabling end-to-end customer experience transformation at enterprise scale.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026
- Industry
- Digital Marketing & Customer Experience Services
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 10000+
- Funding
- subsidiary
- Revenue Range
- $10B+
- Stock Symbol
- ACN
- Parent Company
- Accenture
- API Available
- Limited
Was recognized as the world's largest digital agency network before rebranding as Accenture Song in 2022
Accenture Interactive was founded in 2009 as the digital marketing and customer experience division of global consulting giant Accenture. It rapidly grew through an aggressive acquisition strategy, absorbing prominent creative and digital agencies such as Droga5, Fjord, SinnerSchroder, and Karmarama, positioning itself as a formidable competitor to traditional holding companies like WPP, Publicis Groupe, and Omnicom. At its peak, Accenture Interactive was recognized by Advertising Age as the world's largest digital agency network. The division focused on delivering end-to-end customer experience services, blending strategy, creative, technology, and data capabilities in ways that traditional advertising agencies struggled to replicate. Its unique positioning at the intersection of management consulting and creative services allowed it to win large-scale digital transformation mandates from Fortune 500 companies, differentiating itself from pure-play creative shops and pure-play technology integrators alike. In 2022, Accenture Interactive was rebranded as Accenture Song, reflecting a broader strategic evolution toward experience-led growth, commerce, and marketing transformation. The rebrand signaled a move beyond digital agency services into a more integrated offering encompassing technology, data, and creative at scale. Today, Accenture Song continues to operate as one of the largest and fastest-growing divisions within Accenture, serving global enterprise clients across industries.
Experience Strategy
Customer experience strategy and design services helping brands define and execute their digital transformation roadmaps
Creative Services
Brand, campaign, and content creation capabilities delivered through acquired agencies including Droga5 and Karmarama
Commerce Services
End-to-end digital commerce design, build, and optimization for global enterprise clients
Marketing Transformation
Data-driven marketing operations and technology implementation services
Fjord Design & Innovation
Service design and innovation consultancy focused on human-centered digital product and experience design