Rajat Agarwal

Rajat Agarwal is a senior leader at Accenture Song focused on the intersection of marketing technology, data-driven advertising, and digital transformation for enterprise clients. He brings deep expertise in helping brands navigate the evolving AdTech landscape, including programmatic advertising, identity solutions, and commerce media strategies. His work spans strategy through execution, advising major brands on how to modernize their marketing and media operations. Agarwal has built his career at the confluence of consulting and AdTech, leveraging Accenture's scale to deliver transformation programs that touch data infrastructure, media buying, and customer experience. His background reflects a trajectory through technology consulting and marketing services, giving him a cross-functional perspective that is increasingly valued as brands seek to consolidate their martech and adtech stacks. At Accenture Song, he contributes to thought leadership around topics such as retail media, first-party data strategy, and the future of addressable advertising in a post-cookie environment. His influence is primarily felt through client engagements and industry conversations rather than public-facing media, making him a practitioner-operator profile within the AdTech consulting space.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026