Publicis Production

The centralized global production arm of Publicis Groupe, one of the world's largest advertising holding companies, offering scaled AI-enhanced content production across 52 locations.

Publicis Production is the dedicated content production division of Publicis Groupe, operating as a core pillar of the Groupe's Intelligent Creativity strategy. With approximately 6,000 people across 52 locations, it consolidates Publicis Groupe's global content studios, production hubs, and AI-driven production platforms into a single, integrated offering. The unit encompasses notable entities including post-production house Harbor and social-first studio Boomerang, enabling end-to-end creative production at scale. Deepti Velury was named global CEO in October 2025, reporting directly to Publicis Groupe chairman and CEO Arthur Sadoun, signaling the Groupe's continued investment in production as a strategic capability. In 2026, Publicis further expanded the unit by folding in AdgeAI, a creative-analytics platform, deepening its data-informed production capabilities. Publicis Production serves as the production engine for Publicis Groupe's network of agencies and their clients, delivering content across formats including film, digital, social, and experiential. By centralizing production resources and integrating AI tooling, the unit aims to reduce cost and time-to-market for large-scale content programs while maintaining creative quality. Its global footprint allows it to serve multinational brands with locally relevant content produced efficiently across markets. In the broader marketing services landscape, Publicis Production competes with the in-house production studios of rival holding groups such as WPP, Omnicom, and IPG, as well as independent production companies and specialist content studios. Its integration of AI platforms and analytics tools like AdgeAI positions it at the intersection of creative production and marketing technology, reflecting the industry's shift toward data-driven, high-volume content creation.