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Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

Last updated Oct 13, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Oct 13, 2026
Topic
Publicis
Mentions
2

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