Salesforce B2B Commerce
Provides B2B companies with a unified commerce platform that handles complex pricing, procurement workflows, and buyer relationships while integrating seamlessly with Salesforce CRM and service tools.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Commerce Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- Part of Salesforce (70,000+ employees)
- Funding
- Part of publicly-traded parent company (Salesforce, Inc.)
- Stock Symbol
- CRM
- Parent Company
- Salesforce Commerce Cloud
- API Available
- Yes
Leading enterprise B2B commerce platform within the Salesforce ecosystem
Salesforce B2B Commerce is an enterprise-grade digital commerce solution designed specifically for business-to-business transactions. As part of Salesforce's Commerce Cloud suite, it enables manufacturers, distributors, and wholesalers to create sophisticated online buying experiences for their business customers. The platform handles complex B2B requirements including account-based pricing, bulk ordering, quote management, contract pricing, and multi-level approval workflows. The solution integrates natively with Salesforce's broader ecosystem, including Sales Cloud and Service Cloud, providing a unified view of customer data and enabling seamless experiences across sales, service, and commerce touchpoints. B2B Commerce supports both self-service portals and sales-assisted transactions, allowing companies to digitize their ordering processes while maintaining the relationship-driven nature of B2B sales. While not strictly an AdTech platform, Salesforce B2B Commerce operates within the broader digital experience and commerce technology landscape, competing with other enterprise commerce platforms. It serves mid-market to enterprise organizations looking to modernize their B2B sales channels and provide Amazon-like buying experiences to their business customers.
B2B Commerce Storefront
Customizable digital storefronts for business buyers with self-service ordering capabilities
Account-Based Pricing
Contract pricing, volume discounts, and customer-specific pricing management
Quote Management
Tools for creating, managing, and approving complex B2B quotes
Approval Workflows
Multi-level approval processes for purchases and budget management
Reorder & Lists
Quick reorder functionality and custom product lists for repeat purchases