Salesforce B2B Commerce

Leading enterprise B2B commerce platform within the Salesforce ecosystem

Salesforce B2B Commerce is an enterprise-grade digital commerce solution designed specifically for business-to-business transactions. As part of Salesforce's Commerce Cloud suite, it enables manufacturers, distributors, and wholesalers to create sophisticated online buying experiences for their business customers. The platform handles complex B2B requirements including account-based pricing, bulk ordering, quote management, contract pricing, and multi-level approval workflows. The solution integrates natively with Salesforce's broader ecosystem, including Sales Cloud and Service Cloud, providing a unified view of customer data and enabling seamless experiences across sales, service, and commerce touchpoints. B2B Commerce supports both self-service portals and sales-assisted transactions, allowing companies to digitize their ordering processes while maintaining the relationship-driven nature of B2B sales. While not strictly an AdTech platform, Salesforce B2B Commerce operates within the broader digital experience and commerce technology landscape, competing with other enterprise commerce platforms. It serves mid-market to enterprise organizations looking to modernize their B2B sales channels and provide Amazon-like buying experiences to their business customers.