Reltio

Leading cloud-native MDM provider serving enterprise customers with modern data unification needs

Reltio is an enterprise software company that specializes in cloud-native Master Data Management (MDM) and data unification solutions. The company's platform addresses data fragmentation challenges by consolidating disparate customer, product, and operational data from multiple sources into a single, trusted view using advanced entity resolution, data matching, and real-time data quality capabilities. While Reltio is primarily positioned in the data management and enterprise software space rather than pure AdTech, its solutions have significant applications for marketing technology and customer data platforms. The company's API-first architecture enables real-time data integration and supports use cases in customer 360, data quality management, and multi-domain MDM across industries including retail, healthcare, financial services, and life sciences. Reltio has established itself as a modern alternative to legacy MDM solutions, competing with both traditional enterprise software vendors and newer cloud-native data platforms. The company has raised significant venture funding and serves large enterprise customers seeking to improve data quality, governance, and accessibility across their organizations.