Reltio enables advertising technology through customer data platforms
Reltio positions itself as a next-generation, cloud-native MDM solution provider competing against legacy on-premise MDM vendors. The company targets large enterprises undergoing digital transformation who require modern, scalable data management solutions with real-time capabilities and faster implementation timelines.
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Reltio is a leading enterprise software company specializing in cloud-native Master Data Management (MDM) and data unification solutions. Founded to address the critical challenge of data fragmentation in large enterprises, Reltio provides a modern, API-first platform that consolidates disparate customer, product, and operational data from multiple sources into a single, trusted view. The platform leverages advanced data matching, entity resolution, and real-time data quality capabilities to help organizations overcome data silos and establish a unified data foundation for enterprise-wide decision-making. The company serves enterprise clients across multiple industries including healthcare, life sciences, financial services, retail, and manufacturing. Reltio's cloud-native approach differentiates it from legacy MDM solutions by offering greater scalability, flexibility, and faster time-to-value through a Software-as-a-Service (SaaS) delivery model. The platform supports multi-domain MDM, allowing organizations to manage customer, product, supplier, and other critical data domains within a single unified environment, while built-in machine learning capabilities enable intelligent data processing and relationship analytics. By providing this comprehensive data management foundation, Reltio enables organizations to enhance customer experiences, ensure regulatory compliance, improve operational efficiency, and accelerate digital transformation initiatives in an increasingly data-driven business landscape.
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Market Position
Classified as B in Software space. This indicates emerging player status.
Last updated: 1/2/2026