SAS Customer Intelligence

A leading enterprise marketing analytics and CDP platform known for deep AI and advanced analytics capabilities, competing in the upper tier of the marketing technology stack

SAS Customer Intelligence is a division of SAS Institute that provides services to digital marketers and web publishers, supporting capabilities such as A/B testing, product recommendations, customer engagement tracking, and ad serving, enabling customers to control the ads displayed across their own sites, apps, and services.¹ Available across mobile, web, video, and email channels, the platform supports complex business rules for targeting, frequency and exposure management, and competitive exclusion, powering billions of advertising decisions monthly.¹ For enterprise marketers, SAS Customer Intelligence 360 consolidates campaign planning, orchestration, execution, and performance management into a unified platform, enabling centralized management across departments, reducing duplicate communications, and supporting real-time personalization based on customer behaviors and preferences.² The division also offers SAS 360 Marketing AI, a solution designed to help marketers of all skill levels build, deploy, and scale machine learning models through guided workflows and customizable recipe templates, accelerating the path from data to decision without reliance on dedicated data science teams.³ Source 1: scylladb.com — SAS Institute Changing All Four Tires While Driving an ... Source 2: martechedge.com — Telekom Srbija Expands AI-Driven Customer Engagement With ... Source 3: martechcube.com — SAS puts ML in marketers hands with new SAS 360 ...