SAS

Leading enterprise analytics provider with marketing and advertising analytics capabilities

SAS (Statistical Analysis System) is a global analytics software company founded in 1976, headquartered in Cary, North Carolina. While SAS is primarily known as a leader in advanced analytics, business intelligence, and data management software across multiple industries, it has developed capabilities relevant to the AdTech ecosystem through its Customer Intelligence and Marketing Analytics solutions. The company serves organizations across various sectors including retail, financial services, healthcare, and government, providing tools for data analysis, predictive modeling, and decision-making. In the AdTech and MarTech space, SAS offers solutions for customer data management, marketing optimization, real-time decision-making, and attribution modeling. SAS Customer Intelligence 360 is their integrated marketing hub that enables marketers to orchestrate personalized customer experiences across channels. While not a pure-play AdTech company like demand-side platforms or ad exchanges, SAS provides the analytical infrastructure and intelligence layer that many enterprises use to optimize their advertising spend, audience segmentation, and marketing performance. The company remains privately held and is one of the largest independent software vendors in the world.