Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

One of world’s largest football clubs will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters one of the world’s largest […]

Last updated Apr 28, 2026 by ATDb automated enrichment