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F

Factual

Acquired

Los Angeles, California, United States · Founded 2008

201-500 employees · $77M

Sourced & current · updated May 29, 20260 of 5 facts verifiedWebsite

Factual was a leading location data platform that provided accurate, comprehensive place and audience data to power mobile advertising and analytics — acquired by Foursquare in 2020.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsAttribution & AnalyticsData Management PlatformLocation-Based Advertising

One of the top two independent location data providers in the US prior to its merger with Foursquare in 2020

Ownership

Parent: Foursquare

Competitors

In their space

Pre-call brief from ATDb — sourced from the live database, current as of May 29, 2026. Not a static screenshot.