Near Intelligence

Positioned as a global-scale people intelligence platform bridging offline location data with digital audience activation, competing with DMPs, CDPs, and location analytics specialists before its bankruptcy in 2024.

Near Intelligence (formerly Near Pte. Ltd.) was a Singapore-founded, Pasadena-headquartered data intelligence company that built one of the world's largest datasets of people intelligence, aggregating anonymized location signals from over 1.6 billion unique user profiles across 44 countries. The platform fused offline location data, online behavioral signals, and first-party data to help brands, agencies, retailers, and real estate firms understand how consumers moved through the physical world and how that behavior connected to digital engagement. Its flagship platform, Allspark, allowed marketers to build, analyze, and activate audiences based on real-world movement patterns. Near went public on the Nasdaq in December 2022 via a SPAC merger with KludeIn Inc. Acquisition Corp, trading under the ticker NIR. The company had raised significant venture capital prior to its listing, including backing from Sequoia Capital India and other prominent investors. At its peak, Near positioned itself as a differentiated alternative to traditional DMPs and CDPs by emphasizing the richness and global scale of its location-derived people intelligence data, serving clients across retail, automotive, financial services, and out-of-home advertising. Despite its ambitious positioning, Near Intelligence struggled financially following its public listing. The company faced mounting losses, revenue shortfalls, and going-concern warnings from auditors. In early 2024, Near Intelligence filed for Chapter 11 bankruptcy protection in the United States. The company subsequently wound down operations, and its assets were pursued for sale through the bankruptcy process. Near's story became a cautionary tale about the challenges facing data intelligence companies in a tightening privacy regulatory environment and difficult post-SPAC public market conditions.