Maxar Technologies

Leading provider of commercial satellite imagery and Earth intelligence

Maxar Technologies is a leading space technology and intelligence company that provides Earth observation imagery, satellite systems, and geospatial data solutions. The company operates a constellation of high-resolution imaging satellites and offers products and services to government and commercial customers worldwide. While not a traditional AdTech company, Maxar's geospatial intelligence and location data have applications in location-based advertising, market analysis, and audience targeting. Maxar was formed through the merger of MacDonald, Dettwiler and Associates (MDA) and DigitalGlobe in 2017. The company provides satellite imagery through its Worldview constellation, offering sub-meter resolution imagery used for defense, intelligence, mapping, and commercial applications. In 2023, Maxar was acquired by Advent International, a private equity firm, and taken private. While Maxar's primary focus is on space infrastructure and Earth intelligence for government and enterprise customers, its geospatial data and location intelligence capabilities can support advertising technology applications such as foot traffic analysis, competitive site analysis, and location-based audience segmentation. However, Maxar is fundamentally a space technology and geospatial intelligence company rather than an AdTech-focused organization.