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Brief
P

Planet Labs

Provides daily, global satellite imagery and geospatial analytics to help organizations monitor change, make decisions, and understand trends across the planet.

San Francisco, California, United StatesFounded 2010

Last updated May 11, 2026 by ATDb automated enrichment

Business Model
SaaS
Target Market
Enterprise
Employee Count
501-1000
Funding
$590M+
Revenue Range
$100M-$200M
Stock Symbol
PL
API Available
Yes
Market Position

Market leader in commercial satellite imagery with the largest Earth-observation constellation

Overview

Planet Labs PBC is a satellite imagery and geospatial data company that operates the largest constellation of Earth-observation satellites. The company provides daily, high-resolution imagery of the entire Earth's landmass, enabling customers to track changes and derive insights across agriculture, forestry, government, defense, and commercial sectors. While not a traditional AdTech company, Planet Labs provides location intelligence and geospatial data that can support advertising and marketing use cases such as retail site selection, foot traffic analysis, and market research. However, its primary focus is on Earth observation and geospatial analytics rather than advertising technology. The company went public via SPAC merger in 2021 and continues to expand its satellite constellation and analytics capabilities.

Products & Features

PlanetScope

Daily satellite imagery at 3-5m resolution covering Earth's entire landmass

SkySat

High-resolution satellite imagery at 50cm resolution with video capabilities

RapidEye

5m resolution multispectral imagery for large-area monitoring

Planet Analytics

AI-powered insights and change detection from satellite imagery

Key Features
Daily global coverageHigh-resolution imageryAPI accessChange detectionMulti-spectral analysisArchive access
Use Cases
Agriculture monitoringForestry managementInfrastructure monitoringDefense and intelligenceEnvironmental monitoringSupply chain tracking
Customer Segments
Government agenciesAgriculture companiesEnergy and miningFinancial servicesNGOs and research institutions

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