Planet Labs

Market leader in commercial satellite imagery with the largest Earth-observation constellation

Planet Labs PBC is a satellite imagery and geospatial data company that operates the largest constellation of Earth-observation satellites. The company provides daily, high-resolution imagery of the entire Earth's landmass, enabling customers to track changes and derive insights across agriculture, forestry, government, defense, and commercial sectors. While not a traditional AdTech company, Planet Labs provides location intelligence and geospatial data that can support advertising and marketing use cases such as retail site selection, foot traffic analysis, and market research. However, its primary focus is on Earth observation and geospatial analytics rather than advertising technology. The company went public via SPAC merger in 2021 and continues to expand its satellite constellation and analytics capabilities.