Wikitude

Leading AR SDK provider with applications in advertising and marketing

Wikitude is an augmented reality technology company that provides software development kits (SDKs) and platforms for creating AR applications across mobile devices. Founded in 2008, the company pioneered mobile AR technology and has evolved to offer comprehensive AR solutions including image recognition, tracking, geo-location AR, and SLAM-based experiences. While not a traditional AdTech company, Wikitude's AR technology has significant applications in advertising and marketing, enabling brands to create immersive, interactive ad experiences and product visualizations. The company's flagship product, the Wikitude SDK, supports iOS, Android, and smart glasses platforms, making it accessible to a wide range of developers and enterprises. Wikitude has been integrated into thousands of applications across various industries including retail, tourism, education, and advertising. In 2021, Wikitude was acquired by Qualcomm, integrating its AR capabilities into Qualcomm's Snapdragon Spaces XR platform. Wikitude's technology enables advertisers and brands to create engaging AR campaigns, virtual try-on experiences, and location-based marketing activations. The platform's robust tracking capabilities, cross-platform support, and extensive documentation have made it a preferred choice for agencies and brands looking to incorporate AR into their marketing and advertising strategies.