Zappar

Zappar is a pioneering augmented reality (AR) technology company that has established itself as a leader in democratizing AR content creation and distribution. Founded with the mission to make advanced AR capabilities accessible to organizations regardless of their technical expertise, Zappar provides comprehensive platforms and tools that enable brands, agencies, educators, and content creators to build sophisticated augmented reality experiences without requiring deep technical knowledge or extensive development resources. The company serves as a critical bridge between complex AR technology and practical business applications, acting as a catalyst for AR adoption across diverse industries. The company's technology stack encompasses advanced computer vision capabilities including image and face tracking, world tracking, and WebAR functionality that delivers AR experiences directly through web browsers without requiring app downloads. This browser-based approach significantly reduces friction in user adoption and enables broader reach across consumer audiences. Zappar's platform covers the full AR lifecycle from initial content creation and deployment to analytics and performance measurement, providing end-to-end solutions for AR implementation. With seamless cross-platform compatibility across iOS, Android, and web environments, Zappar serves a diverse client base across marketing and advertising, education, retail, entertainment, and enterprise sectors, enabling use cases such as interactive packaging, virtual product try-ons, immersive educational content, brand activations, and employee training programs.