Zapworks

Leading WebAR platform for marketing and advertising applications

Zapworks is a comprehensive augmented reality creation platform developed by Zappar, a UK-based AR technology company. The platform provides tools for marketers, designers, and developers to build immersive AR experiences for advertising campaigns, product packaging, retail activations, and brand engagement initiatives. Zapworks operates as the flagship product suite of Zappar, offering both no-code and code-based solutions that allow users to create WebAR experiences accessible through mobile browsers without requiring app downloads. The platform serves as a key player in the intersection of AdTech and immersive technology, enabling brands to enhance traditional advertising with interactive AR layers. Zapworks includes multiple products tailored to different skill levels and use cases, from simple drag-and-drop tools to advanced development environments. The platform is particularly significant in the AdTech ecosystem for its focus on making AR accessible to marketers and creative agencies, providing analytics and tracking capabilities that allow brands to measure engagement and ROI of their AR campaigns. As a subsidiary of Zappar, Zapworks continues to operate as a distinct product platform serving major brands and agencies globally. The company has established itself as a leader in WebAR technology, emphasizing ease of use, cross-platform compatibility, and integration with existing marketing workflows. Zapworks' solutions are used across various industries including consumer packaged goods, retail, entertainment, and education, helping brands create memorable interactive experiences that bridge physical and digital touchpoints.