8th Wall

Leading WebAR platform provider for enterprise brands and agencies

8th Wall is a WebAR (Web-based Augmented Reality) platform that enables brands, agencies, and developers to create immersive AR experiences accessible through mobile web browsers without requiring users to download native apps. The platform provides tools and SDKs for building AR experiences that work across iOS and Android devices using standard web technologies. 8th Wall operates as a subsidiary of Niantic, Inc., which acquired the company in 2022 to strengthen its position in the AR and spatial computing market. The platform serves as a critical bridge between traditional web experiences and immersive AR content, making augmented reality more accessible for marketing campaigns, e-commerce, entertainment, and brand engagement. 8th Wall's technology is particularly valuable in the advertising and marketing technology ecosystem, where brands seek to create interactive, memorable experiences without the friction of app downloads. The platform supports features like image tracking, face effects, world tracking, and location-based AR, enabling diverse use cases from virtual try-ons to interactive product demonstrations. 8th Wall maintains its distinct brand and platform under Niantic's ownership, continuing to serve enterprise clients, agencies, and developers with its WebAR solutions. The company's technology has been used by major brands and agencies to create campaigns that blend digital content with the physical world, representing a significant innovation in how AR can be deployed at scale through the mobile web.