8th Wall

Leading WebAR platform for advertising and marketing applications

8th Wall, founded in 2016, is a pioneering web-based augmented reality (WebAR) platform that enables brands, agencies, and developers to create immersive AR experiences accessible through mobile web browsers. The platform eliminates the need for users to download native apps, significantly reducing friction in AR campaign deployment and user engagement. 8th Wall's technology supports both marker-based and markerless AR, face tracking, image targets, and world tracking capabilities across iOS and Android devices. The company was acquired by Niantic, Inc. in August 2022, becoming a key component of Niantic's broader AR ecosystem strategy. 8th Wall serves the advertising and marketing technology sectors by providing tools that enable interactive brand experiences, product visualization, virtual try-ons, and immersive advertising campaigns. The platform has been used by major brands and agencies to create engaging AR experiences that drive higher engagement rates compared to traditional digital advertising. As part of Niantic's portfolio, 8th Wall continues to operate as a distinct platform while benefiting from Niantic's expertise in AR technology and real-world gaming experiences. The platform has become a standard tool for marketers and advertisers looking to incorporate AR into their digital campaigns without the barriers associated with app-based AR solutions.