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Brief
C

Clear Channel Outdoor

Provides brands with high-impact, location-based advertising through a combination of traditional and digital out-of-home media, enhanced by data-driven audience targeting and programmatic buying capabilities.

San Antonio, Texas, United StatesFounded 2005

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 25, 2026

Industry
Out-of-Home (OOH) Advertising
Business Model
Media Owner/Operator
Target Market
Enterprise and Mid-Market
Employee Count
1001-5000
Revenue Range
$2B-$3B
Stock Symbol
CCO
API Available
Limited
Market Position

One of the largest global out-of-home advertising companies with extensive inventory across North America and Europe

Overview

Clear Channel Outdoor Holdings, Inc. is one of the world's largest outdoor advertising companies, providing brands with innovative ways to reach consumers through out-of-home (OOH) media. The company operates a diverse portfolio of advertising displays including billboards, street furniture (bus shelters, kiosks, newsstands), transit displays (airports, buses, rail), and spectaculars in key markets across North America and Europe. With operations in major metropolitan areas and high-traffic locations, Clear Channel Outdoor serves thousands of advertisers ranging from local businesses to global brands. The company has been at the forefront of digital transformation in the OOH industry, investing heavily in digital billboard technology and programmatic advertising capabilities through its RADAR suite of products. Clear Channel Outdoor combines traditional outdoor advertising strength with data-driven audience insights, mobile integration, and programmatic buying platforms to offer advertisers more targeted and measurable campaigns. The company operates as a publicly-traded entity and maintains significant market presence in the evolving OOH advertising landscape, competing with both traditional outdoor media companies and digital advertising platforms.

Products & Features

RADAR

Suite of data-driven planning, buying, and measurement tools for OOH advertising campaigns

Digital Billboards

Network of digital out-of-home displays enabling dynamic creative and programmatic capabilities

Street Furniture

Advertising displays on bus shelters, kiosks, newsstands, and urban panels

Transit Advertising

Advertising placements in airports, on buses, trains, and other transit systems

Spectaculars

Large-format, high-impact displays in premium locations like Times Square

Key Features
Extensive global inventory of OOH advertising displaysDigital billboard network with programmatic capabilitiesData-driven audience targeting and measurementMobile integration and attributionReal-time campaign optimizationPremium location portfolio in major markets
Use Cases
Brand awareness campaigns in major metropolitan areasLocation-based advertising targeting commuters and pedestriansEvent and entertainment promotionRetail and restaurant location-based marketingPolitical and public service advertisingMulti-channel campaigns integrating OOH with digital media
Customer Segments
National brands and CPG companiesRetail and restaurant chainsEntertainment and media companiesAutomotive brandsTechnology companiesLocal and regional businessesPolitical campaignsNon-profit organizations

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