Place Exchange
Enables programmatic buying and selling of out-of-home advertising inventory through a unified platform, bringing digital advertising efficiency and targeting to the OOH media space.
Last updated Feb 13, 2026 by AI Enrichment
- Industry
- Digital Out-of-Home (DOOH) Programmatic Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Market Position
Leading SSP for programmatic DOOH advertising
Overview
Place Exchange is a leading programmatic advertising platform specializing in out-of-home (OOH) and digital out-of-home (DOOH) media. The company operates a supply-side platform (SSP) that connects OOH media owners with demand-side platforms (DSPs) and advertisers, enabling programmatic buying and selling of OOH inventory. Place Exchange has established itself as a pioneer in bringing programmatic technology to the traditionally manual OOH advertising space. The platform provides real-time bidding capabilities for digital billboards, transit advertising, place-based media, and other OOH formats. By digitizing and automating the OOH buying process, Place Exchange enables advertisers to purchase OOH media with the same efficiency and targeting capabilities available in digital advertising. The company has become a critical infrastructure provider in the DOOH ecosystem, partnering with major media owners and integrating with leading DSPs to facilitate programmatic OOH transactions at scale.
Products & Features
Place Exchange SSP
Supply-side platform enabling OOH media owners to offer inventory programmatically to buyers
Programmatic DOOH Marketplace
Real-time bidding marketplace connecting OOH publishers with DSPs and advertisers
Audience Targeting
Location-based and audience targeting capabilities for OOH campaigns
Campaign Management Tools
Tools for planning, executing, and measuring DOOH campaigns programmatically
Key Features
Real-time bidding for DOOH inventoryOpenRTB integrationAudience targeting and segmentationLocation-based targetingCampaign analytics and reportingInventory management for publishersCross-channel integration capabilitiesProgrammatic guaranteed deals
Use Cases
Programmatic buying of digital billboard inventoryLocation-based advertising campaignsTransit and airport advertising automationRetail and place-based media buyingCross-channel campaigns combining DOOH with digitalReal-time campaign optimization based on audience data
Customer Segments
OOH media owners and publishersDigital out-of-home networksDemand-side platforms (DSPs)Advertising agenciesBrand advertisersProgrammatic buyers