Place Exchange

Leading SSP for programmatic DOOH advertising

Place Exchange is a leading programmatic advertising platform specializing in out-of-home (OOH) and digital out-of-home (DOOH) media. The company operates a supply-side platform (SSP) that connects OOH media owners with demand-side platforms (DSPs) and advertisers, enabling programmatic buying and selling of OOH inventory. Place Exchange has established itself as a pioneer in bringing programmatic technology to the traditionally manual OOH advertising space. The platform provides real-time bidding capabilities for digital billboards, transit advertising, place-based media, and other OOH formats. By digitizing and automating the OOH buying process, Place Exchange enables advertisers to purchase OOH media with the same efficiency and targeting capabilities available in digital advertising. The company has become a critical infrastructure provider in the DOOH ecosystem, partnering with major media owners and integrating with leading DSPs to facilitate programmatic OOH transactions at scale.