Broadsign
Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 6, 2026
AI-drafted from public sources10 sources cited
At a glance
- Employees
- 201-500
- Funding
- private equity backed
- Revenue
- $50M-$100M
- Stock
- Not Publicly Traded
About
One of the most widely deployed DOOH technology platforms globally, powering hundreds of thousands of digital screens across 60+ countries and serving as core infrastructure for major OOH media owners and operators.
Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency. Broadsign serves a diverse client base of advertising agencies, brands, and media owners across more than 107 countries, with a presence in urban centers and strategic retail locations where digital advertising is prominent. The platform powers over one million static and digital signs across roadways, airports, shopping malls, retail centers, health clinics, transit systems, and electric vehicle charging stations, and has supported programmatic DOOH campaigns for brands such as Pepsi, Turkish Airlines, the UFC, and Volkswagen. Broadsign operates on a subscription-based revenue model, offering clients tiered access to tools including programmatic capabilities, audience targeting, and campaign performance analytics, with additional revenue derived from transaction fees linked to media purchases. Source 1: broadsign.com — Broadsign is Hiring! | Careers in Tech Source 2: preqin.com — Broadsign International Holding Company Asset Profile Source 3: lg.com — LG AND BROADSIGN LAUNCH REVENUE-GENERATING ...
Business model
SaaS
Target market
Enterprise
What they offer
Broadsign Control
Core content management system (CMS) and campaign delivery platform for scheduling, managing, and distributing content across large-scale digital screen networks, with proof-of-play reporting and network health monitoring.
Broadsign Reach
Supply-side platform (SSP) enabling DOOH media owners to monetize inventory programmatically through automated, data-driven transactions with DSP buyers.
Broadsign Direct
Proposal and order management tool designed for direct sales teams to streamline the planning, proposal, and booking of DOOH campaigns.
Broadsign Publish
Content publishing and creative management tool for distributing and scheduling creative assets across screen networks.
Adsquare Integration
Audience data and measurement capabilities acquired via Adsquare (2024), enhancing targeting and attribution for DOOH campaigns.
Place Exchange (acquired Nov 2025)
Programmatic DOOH marketplace and SSP, expanding Broadsign's programmatic footprint and supply-side capabilities in the US market.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes