Broadsign

Dominant infrastructure provider in the global DOOH technology space, powering over 425,000 digital screens across 60+ countries with both direct and programmatic capabilities

Broadsign is a Montreal-based digital out-of-home (DOOH) advertising technology company that serves as foundational infrastructure for the global OOH media ecosystem. Its flagship product, Broadsign Control, is a content management and campaign delivery system used by media owners and operators to schedule, manage, and distribute content across large-scale digital screen networks — from roadside billboards and transit displays to retail screens and airport installations. The platform supports complex scheduling logic, proof-of-play reporting, and network health monitoring at scale. Beyond content management, Broadsign has expanded into programmatic DOOH through its Broadsign Reach SSP (supply-side platform), enabling media owners to monetize inventory through automated, data-driven transactions. The company also offers Broadsign Direct, a proposal and order management tool for direct sales teams, and acquired Campsite (later rebranded) to strengthen its programmatic capabilities. These products position Broadsign as a full-stack solution for DOOH operators seeking both direct and programmatic revenue streams. Broadsign holds a dominant market position in the DOOH technology space, competing with companies like Vistar Media, Hivestack, and Outmoove. Broadsign remains independent (with minority backing from Crestline Investors as of November 2025; no Cisneros Interactive acquisition occurred — that claim was an AI hallucination). The company has grown through strategic acquisitions, including the purchase of Ayuda Media Systems and Campsite. Its global footprint, deep integrations with DSPs and data providers, and long-standing relationships with major OOH media owners make it one of the most influential infrastructure players in the out-of-home advertising industry.