Skip to content
Brief
Broadsign

Broadsign

Digital Out-of-Home (DOOH) Advertising Technologybroadsign.com

Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency.

HQ: Montreal, Quebec, CanadaConnections: 24

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 6, 2026

AI-drafted from public sources10 sources cited

At a glance

Employees
201-500
Funding
private equity backed
Revenue
$50M-$100M
Stock
Not Publicly Traded
18integrations1competitors

About

One of the most widely deployed DOOH technology platforms globally, powering hundreds of thousands of digital screens across 60+ countries and serving as core infrastructure for major OOH media owners and operators.

Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency. Broadsign serves a diverse client base of advertising agencies, brands, and media owners across more than 107 countries, with a presence in urban centers and strategic retail locations where digital advertising is prominent. The platform powers over one million static and digital signs across roadways, airports, shopping malls, retail centers, health clinics, transit systems, and electric vehicle charging stations, and has supported programmatic DOOH campaigns for brands such as Pepsi, Turkish Airlines, the UFC, and Volkswagen. Broadsign operates on a subscription-based revenue model, offering clients tiered access to tools including programmatic capabilities, audience targeting, and campaign performance analytics, with additional revenue derived from transaction fees linked to media purchases. Source 1: broadsign.com — Broadsign is Hiring! | Careers in Tech Source 2: preqin.com — Broadsign International Holding Company Asset Profile Source 3: lg.com — LG AND BROADSIGN LAUNCH REVENUE-GENERATING ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Broadsign Control

    Core content management system (CMS) and campaign delivery platform for scheduling, managing, and distributing content across large-scale digital screen networks, with proof-of-play reporting and network health monitoring.

  • Broadsign Reach

    Supply-side platform (SSP) enabling DOOH media owners to monetize inventory programmatically through automated, data-driven transactions with DSP buyers.

  • Broadsign Direct

    Proposal and order management tool designed for direct sales teams to streamline the planning, proposal, and booking of DOOH campaigns.

  • Broadsign Publish

    Content publishing and creative management tool for distributing and scheduling creative assets across screen networks.

  • Adsquare Integration

    Audience data and measurement capabilities acquired via Adsquare (2024), enhancing targeting and attribution for DOOH campaigns.

  • Place Exchange (acquired Nov 2025)

    Programmatic DOOH marketplace and SSP, expanding Broadsign's programmatic footprint and supply-side capabilities in the US market.

Key features

Large-scale digital screen network managementComplex scheduling logic and daypartingProof-of-play reporting and audit trailsNetwork health monitoring and remote diagnosticsProgrammatic DOOH via SSP (Broadsign Reach)Direct sales proposal and order managementAudience data and targeting via AdsquareDSP integrations for automated buyingMulti-format and multi-venue screen supportOpen API for third-party integrations

Use cases

Managing and scheduling content across roadside digital billboard networksAutomating programmatic DOOH inventory sales via SSP connections to DSPsStreamlining direct sales proposals and order management for OOH media companiesOperating transit, airport, and retail digital screen networksAudience-targeted DOOH campaign delivery using location and mobility dataProof-of-play reporting and campaign verification for advertisers

Customer segments

OOH media owners and operatorsTransit and airport authorities with digital screen networksRetail media network operatorsOut-of-home advertising agenciesProgrammatic DOOH buyers (via SSP connections)

Tech & specs

Technology stack

Cloud-based SaaS platformRESTful APIsProgrammatic SSP infrastructureReal-time bidding (RTB) protocolsAudience data and location intelligence (Adsquare)Content delivery and digital signage protocols

Security & compliance

GDPRSOC 2

Deployment

CloudHybrid

API

Yes

Explore further

2 views