Hivestack

One of the leading independent programmatic DOOH technology platforms globally, offering a full-stack SSP, DSP, and ad server solution for the out-of-home advertising ecosystem

Hivestack is a leading programmatic digital out-of-home (DOOH) advertising technology company that operates an integrated platform encompassing a supply-side platform (SSP), demand-side platform (DSP), and a specialized ad server built exclusively for DOOH environments. Founded in Montreal, Canada, Hivestack enables media owners to monetize their digital out-of-home inventory programmatically while allowing advertisers and agencies to plan, activate, and measure DOOH campaigns with the precision and data-driven targeting familiar from digital advertising. The platform connects a global network of DOOH publishers with demand from programmatic buyers, bridging the gap between traditional outdoor advertising and modern digital ecosystems. Hivestack has established itself as one of the most comprehensive independent DOOH technology stacks globally, with operations spanning North America, Europe, Asia-Pacific, and Latin America. Its technology supports real-time bidding (RTB), audience targeting using first- and third-party data, and robust campaign measurement and attribution capabilities. The platform serves media owners, advertisers, agencies, and demand-side platforms, making it a central infrastructure player in the rapidly growing programmatic DOOH market. In 2023, Hivestack was acquired by Perion Network, a global advertising technology company, for approximately $100 million in cash. The acquisition positioned Perion to significantly expand its presence in the DOOH and out-of-home advertising sector. Hivestack continues to operate as a distinct brand and platform within the Perion portfolio, maintaining its technology offerings and global publisher and advertiser relationships.