Hivestack

One of the leading global full-stack programmatic DOOH platforms, now operating under Perion Network following a ~$100M acquisition in 2023

Acquired by Perion Network for approximately $100 million in 2023, Hivestack is a Montreal-based programmatic digital out-of-home (DOOH) advertising technology company founded in 2017. Now operating as part of Perion, Hivestack provides a comprehensive full-stack platform that connects advertisers, agencies, and media owners through a unified ecosystem encompassing a supply-side platform (SSP), demand-side platform (DSP), and a purpose-built DOOH ad server. Its technology enables real-time, data-driven audience targeting across digital out-of-home screens worldwide, bridging the gap between traditional outdoor advertising and modern programmatic buying. Hivestack's platform empowers media owners to monetize their DOOH inventory programmatically while giving advertisers and agencies the tools to plan, activate, and measure campaigns with precision. The company has built an extensive global network of DOOH inventory and established strategic partnerships with major players including Yahoo, enabling cross-channel programmatic capabilities. Its demand-side platform supports audience-based buying using real-world location data and movement patterns, making DOOH campaigns more measurable and accountable than traditional out-of-home advertising. Within the AdTech ecosystem, Hivestack holds a prominent position as one of the few truly end-to-end programmatic DOOH platforms with global reach, operating across markets in North America, Europe, Asia-Pacific, and Latin America. The acquisition by Perion, a Nasdaq-listed digital advertising company, has further strengthened Hivestack's resources and distribution capabilities, positioning it as a cornerstone of Perion's digital media strategy and accelerating the broader industry shift toward programmatic DOOH adoption.