Hivestack

Hivestack is a prominent player in the AdTech ecosystem, specializing in programmatic digital out-of-home (DOOH) advertising. As a leading supply-side platform (SSP), the company provides a comprehensive suite of solutions that enable media owners and advertisers to connect and execute targeted DOOH campaigns through programmatic channels. Hivestack's technology stack includes both supply-side and demand-side platforms, as well as a dedicated ad server designed specifically for DOOH advertising. This integrated solution allows for real-time bidding, advanced audience targeting, and robust measurement capabilities, bringing the efficiency and precision of programmatic advertising to the DOOH space. Hivestack's significance in the market stems from its ability to bridge the gap between traditional out-of-home advertising and the digital landscape. By leveraging real-time data and advanced targeting capabilities, the company empowers advertisers to reach their desired audience with greater precision and effectiveness. Recently, Hivestack has made strategic moves to strengthen its market position, including acquisitions and partnerships that have expanded its global reach and product offerings. These developments further solidify Hivestack's role as a leading player in the rapidly evolving DOOH advertising ecosystem.