Hivestack

One of the leading global programmatic DOOH technology platforms, now operating as part of Perion Network following a $100M acquisition in 2023

Acquired by Perion Network for approximately $100 million in cash in late 2023, Hivestack is a programmatic digital out-of-home (DOOH) advertising technology company that continues to operate as a distinct platform within the Perion portfolio. Founded in Montreal, Canada, Hivestack built one of the most comprehensive end-to-end technology stacks in the DOOH space, encompassing a supply-side platform (SSP), demand-side platform (DSP), and a specialized ad server purpose-built for out-of-home environments. This integrated suite enables media owners, advertisers, and agencies to transact on DOOH inventory programmatically, leveraging real-time data, audience targeting, and measurement capabilities that mirror the sophistication of digital display advertising. Hivestack's platform connects a global network of premium DOOH publishers with demand from programmatic buyers, enabling data-driven, audience-first campaigns across digital screens in airports, transit hubs, retail environments, and urban streetscapes. The company's technology supports real-time bidding (RTB), private marketplace (PMP) deals, and direct programmatic transactions, giving buyers flexible access to DOOH inventory at scale. Its ad server provides media owners with granular control over campaign delivery, scheduling, and proof-of-play reporting, making it a critical infrastructure layer for the modern DOOH ecosystem. Prior to its acquisition by Perion, Hivestack had established itself as a globally recognized leader in programmatic DOOH, with operations spanning North America, Europe, Asia-Pacific, and Latin America. The Perion acquisition positioned Hivestack as a cornerstone of Perion's digital out-of-home strategy, complementing Perion's broader portfolio of digital advertising solutions. Hivestack competes with other DOOH-focused platforms such as Vistar Media, Place Exchange, and Broadsign, and its integration into Perion is expected to accelerate its global reach and product development.