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Hivestack was acquired by Perion launches Ask Perion agentic self-serve mobile app (Jan 2023)
Hivestack

Hivestack

Programmatic Digital Out-of-Home (DOOH) Advertisinghivestack.com

Hivestack is a global, full-stack adtech company powering both the buy and sell sides of programmatic digital out-of-home (DOOH) advertising.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2017
HQ
Montreal, Quebec, Canada
Parent
Perion launches Ask Perion agentic self-serve mobile app
Connections
24

AI-drafted from public sources20 sources cited

At a glance

Employees
201-500
Funding
~$100M (acquisition price by Perion Network)
Revenue
$10M–$50M
Stock
N/A
18integrations4competitors1corporate family1acquisitions
Digital Out-of-HomeProgrammatic Platform

About

One of the world's leading full-stack programmatic DOOH platforms, operating globally as part of Perion Network with extensive media owner and demand-side partnerships across 35+ countries

Hivestack is a global, full-stack adtech company powering both the buy and sell sides of programmatic digital out-of-home (DOOH) advertising. The platform's core strength is location-based audience targeting, leveraging mobile location and behavioral data to serve ads when target audiences are near DOOH screens, enabling more strategic ad delivery than traditional out-of-home's broad demographic assumptions. Key features include geofencing, moment targeting — which triggers ads based on factors such as weather — and AI-powered optimization. Source 1: theadvertisingclub.org — Corporate Members H Source 2: grapeseedmedia.com — HiveStack Review Guide Source 3: dealroom.co — Hivestack — Colt company profile

Business model

SaaS / Marketplace

Target market

Enterprise

What they offer

  • DOOH Supply-Side Platform (SSP)

    Enables media owners and publishers to manage, monetize, and optimize their digital out-of-home screen inventory through programmatic demand channels and real-time bidding.

  • DOOH Demand-Side Platform (DSP)

    Allows advertisers and agencies to plan, buy, and execute targeted programmatic DOOH campaigns across a global network of premium digital screens.

  • DOOH Ad Server

    A purpose-built ad server designed specifically for the unique requirements of digital out-of-home environments, managing campaign delivery, scheduling, and reporting.

  • Audience Targeting & Analytics

    Leverages location intelligence, mobility data, and audience insights to enable precise targeting and campaign measurement across DOOH placements.

  • Programmatic Marketplace

    A global marketplace connecting DOOH media owners with programmatic demand from advertisers, agencies, and DSPs via open and private marketplace deals.

Key features

End-to-end full-stack DOOH technology (SSP, DSP, Ad Server)Real-time bidding (RTB) for DOOH inventoryLocation intelligence and audience data targetingGlobal media owner and publisher network across 35+ countriesPrivate marketplace (PMP) and programmatic guaranteed deal supportCampaign measurement and attribution reportingOpen API for third-party integrationsCross-channel omnichannel campaign planning

Use cases

Programmatic monetization of digital out-of-home screens for media ownersAudience-targeted DOOH campaign execution for brands and agenciesReal-time bidding on premium DOOH inventoryOmnichannel advertising campaigns incorporating DOOH alongside digital channelsLocation-based advertising targeting consumers near points of interestPrivate marketplace deals between media owners and premium advertisersCross-market DOOH campaign management for global brands

Customer segments

Digital out-of-home media owners and publishersAdvertisers and brand marketersAdvertising agencies and trading desksDemand-side platforms (DSPs) seeking DOOH inventoryOut-of-home (OOH) media companies transitioning to digitalRetail and transit venue operators

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureOpenRTB protocolLocation intelligence and geospatial dataAudience data managementCloud-based ad servingRESTful APIsProgrammatic auction mechanicsData analytics and reporting engines

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

Cloud

API

Yes

Explore further

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