Lamar Advertising

One of the top three largest OOH advertising companies in North America by display count and revenue, operating as a REIT with a dominant regional and national footprint.

Lamar Advertising Company (Nasdaq: LAMR) is one of the largest out-of-home (OOH) advertising companies in North America, owning and operating more than 360,000 advertising displays including billboards, transit shelters, bus benches, airport displays, and digital screens across the United States and Canada. Founded in 1902 and headquartered in Baton Rouge, Louisiana, Lamar has grown through decades of acquisitions and organic expansion to become a dominant force in the OOH industry alongside Clear Channel Outdoor and Outfront Media. The company has been publicly traded on Nasdaq since 1996 and operates as a Real Estate Investment Trust (REIT). Lamar's core business is selling advertising space on its vast network of static and digital out-of-home displays to a broad range of advertisers, from national brands to local businesses. Its digital billboard network is one of the largest in the country, enabling dynamic, time-sensitive creative and programmatic buying capabilities. Lamar has invested significantly in digital infrastructure, allowing advertisers to purchase inventory through automated and programmatic channels, integrating with DSPs and OOH buying platforms to modernize the purchasing process. Lamar serves advertisers across virtually every category — retail, healthcare, entertainment, automotive, financial services, and more — offering both direct sales and agency-mediated buys. Its scale, geographic reach, and growing digital inventory make it a critical partner for brands seeking mass-market awareness and local market penetration through out-of-home media.