Ian Dallimore

Ian Dallimore is one of the most recognized figures in the digital out-of-home (DOOH) and programmatic advertising space, known for championing the integration of OOH media into the broader programmatic ecosystem. As VP of Digital Innovation and GM of Programmatic at Lamar Advertising Company, he has been instrumental in positioning Lamar as a forward-thinking leader in DOOH, helping advertisers and agencies understand how outdoor inventory can be activated programmatically alongside digital channels. His work has helped legitimize DOOH as a serious programmatic channel at a time when the industry was still defining its standards and infrastructure. Dallimore has spent the bulk of his career at Lamar, rising through roles that have allowed him to shape the company's digital and programmatic strategy from the ground up. He has been a consistent presence at major industry conferences and events, including those hosted by the Out of Home Advertising Association of America (OAAA) and programmatic-focused forums, where he regularly speaks on the evolution of DOOH, audience-based buying, and the measurement challenges unique to the medium. His ability to translate complex programmatic concepts for OOH audiences — and vice versa — has made him a sought-after voice in cross-channel advertising conversations. Beyond his operational role, Dallimore is regarded as an evangelist for the DOOH category, frequently contributing to industry education efforts and helping brands and agencies develop strategies that incorporate outdoor media into omnichannel campaigns. His influence extends to shaping how the industry thinks about data, attribution, and automation in a traditionally non-digital medium.

Last updated Jul 22, 2026 by ATDb automated enrichment