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Ian Dallimore

Evangelist

Ian Dallimore is a prominent figure in the out-of-home (OOH) advertising industry, known for championing the programmatic transformation of digital out-of-home (DOOH) media at Lamar Advertising Company. In his role as VP of Digital Growth and GM of Programmatic, he oversees Lamar's efforts to make its extensive digital billboard and display inventory accessible through programmatic buying channels, connecting OOH with the broader digital advertising ecosystem. Dallimore has been a vocal industry evangelist for DOOH programmatic adoption, frequently speaking at industry conferences and engaging with media buyers, agencies, and brand marketers about the measurability and targeting capabilities of modern out-of-home advertising. He has helped position Lamar — one of the largest OOH companies in North America — as a leader in the shift toward automated, data-informed outdoor media buying. He is also associated with Lamar's podcast initiatives, where he has participated in content aimed at educating the advertising community about digital and programmatic OOH opportunities.

Last updated Oct 11, 2026 by ATDb automated enrichment

Role
Vice President of Digital Growth & GM of Programmatic
Company
Lamar Advertising Company
Based
Baton Rouge, Louisiana, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Ian Dallimore is a prominent figure in the out-of-home (OOH) advertising industry, known for championing the programmatic transformation of digital out-of-home (DOOH) media at Lamar Advertising Company. In his role as VP of Digital Growth and GM of Programmatic, he oversees Lamar's efforts to make its extensive digital billboard and display inventory accessible through programmatic buying channels, connecting OOH with the broader digital advertising ecosystem. Dallimore has been a vocal industry evangelist for DOOH programmatic adoption, frequently speaking at industry conferences and engaging with media buyers, agencies, and brand marketers about the measurability and targeting capabilities of modern out-of-home advertising. He has helped position Lamar — one of the largest OOH companies in North America — as a leader in the shift toward automated, data-informed outdoor media buying. He is also associated with Lamar's podcast initiatives, where he has participated in content aimed at educating the advertising community about digital and programmatic OOH opportunities.

Expertise & education

Expertise

Programmatic AdvertisingDigital Out-of-Home (DOOH)Out-of-Home AdvertisingProgrammatic DOOHDigital Growth StrategyMedia BuyingAudience TargetingAdTech

Speaking topics

Programmatic Digital Out-of-Home AdvertisingThe Future of OOH MediaData-Driven Outdoor AdvertisingDOOH and Omnichannel Media Strategy

Recognition

Notable achievements

  • Led Lamar Advertising's expansion into programmatic DOOH, connecting one of North America's largest OOH inventories to programmatic buying platforms
  • Served as a prominent industry voice and educator on programmatic out-of-home advertising through conferences and Lamar's podcast platform