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Brief
O

OUTFRONT Media

OUTFRONT Media provides advertisers with premium out-of-home advertising inventory across high-traffic locations in major U.S. markets, combining traditional billboard presence with modern digital and programmatic capabilities.

New York, New York, United StatesFounded 2014

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026

Industry
Out-of-Home (OOH) Advertising
Business Model
Media Owner/Operator
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$1B+
Stock Symbol
OUT
API Available
Limited
Market Position

One of the largest out-of-home media companies in North America

Overview

OUTFRONT Media Inc. is one of the largest out-of-home media companies in the United States, operating a diverse portfolio of billboard and transit advertising displays. The company provides advertising space across highways, urban centers, and mass transit systems in major metropolitan areas. OUTFRONT's inventory includes traditional static billboards, digital billboards, transit shelters, buses, trains, and airport displays. The company serves advertisers ranging from local businesses to national brands, offering both traditional and programmatic digital out-of-home (DOOH) advertising solutions. OUTFRONT has been investing heavily in digital infrastructure, converting traditional static displays to digital formats and developing programmatic capabilities to compete in the modern advertising landscape. As a publicly traded REIT (Real Estate Investment Trust), OUTFRONT Media operates primarily in the United States with additional presence in Latin America. The company competes with other major OOH players and represents a traditional media channel that has been evolving to incorporate digital technology and data-driven targeting capabilities.

Products & Features

Billboard Advertising

Static and digital billboard displays along highways and major roadways in key markets

Transit Advertising

Advertising displays on buses, trains, subway stations, and transit shelters

Digital Out-of-Home (DOOH)

Digital displays enabling dynamic content and programmatic buying capabilities

Airport Advertising

Premium advertising placements in airport terminals and concourses

Key Features
Extensive billboard and transit inventory in top U.S. marketsDigital display network with programmatic capabilitiesGeographic targeting across major metropolitan areasTransit advertising in major cities including New York, Los Angeles, and ChicagoData-driven audience measurement and attributionDynamic creative optimization for digital displays
Use Cases
Brand awareness campaigns in major metropolitan marketsLocal business advertising in specific geographic areasProduct launches with high-impact visual displaysEvent promotion and entertainment advertisingRetail and restaurant location-based advertisingPublic service announcements and community messaging
Customer Segments
National brands and Fortune 500 companiesRegional and local businessesAdvertising agenciesEntertainment and media companiesRetail chainsAutomotive brandsQuick-service restaurants

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