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Brief

OUTFRONT Media

Out-of-Home (OOH) AdvertisingPublisher

OUTFRONT Media provides advertisers with premium out-of-home advertising inventory across high-traffic locations in major U.S. markets, combining traditional billboard presence with modern digital and programmatic capabilities.

Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jul 6, 2026

Founded
2014
HQ
New York, New York, United States
Connections
8

At a glance

Employees
1001-5000
Revenue
$1B+
Stock
OUT
4integrations

About

One of the largest out-of-home media companies in North America

OUTFRONT Media Inc. is one of the largest out-of-home media companies in the United States, operating a diverse portfolio of billboard and transit advertising displays. The company provides advertising space across highways, urban centers, and mass transit systems in major metropolitan areas. OUTFRONT's inventory includes traditional static billboards, digital billboards, transit shelters, buses, trains, and airport displays. The company serves advertisers ranging from local businesses to national brands, offering both traditional and programmatic digital out-of-home (DOOH) advertising solutions. OUTFRONT has been investing heavily in digital infrastructure, converting traditional static displays to digital formats and developing programmatic capabilities to compete in the modern advertising landscape. As a publicly traded REIT (Real Estate Investment Trust), OUTFRONT Media operates primarily in the United States with additional presence in Latin America. The company competes with other major OOH players and represents a traditional media channel that has been evolving to incorporate digital technology and data-driven targeting capabilities.

Business model

Media Owner/Operator

Target market

Enterprise

What they offer

  • Billboard Advertising

    Static and digital billboard displays along highways and major roadways in key markets

  • Transit Advertising

    Advertising displays on buses, trains, subway stations, and transit shelters

  • Digital Out-of-Home (DOOH)

    Digital displays enabling dynamic content and programmatic buying capabilities

  • Airport Advertising

    Premium advertising placements in airport terminals and concourses

Key features

Extensive billboard and transit inventory in top U.S. marketsDigital display network with programmatic capabilitiesGeographic targeting across major metropolitan areasTransit advertising in major cities including New York, Los Angeles, and ChicagoData-driven audience measurement and attributionDynamic creative optimization for digital displays

Use cases

Brand awareness campaigns in major metropolitan marketsLocal business advertising in specific geographic areasProduct launches with high-impact visual displaysEvent promotion and entertainment advertisingRetail and restaurant location-based advertisingPublic service announcements and community messaging

Customer segments

National brands and Fortune 500 companiesRegional and local businessesAdvertising agenciesEntertainment and media companiesRetail chainsAutomotive brandsQuick-service restaurants

Tech & specs

Technology stack

Programmatic DOOH platformsDigital display management systemsAudience measurement and analytics toolsGeographic information systems (GIS)Content management systems for digital displays

Security & compliance

GDPRCCPA

Deployment

Physical infrastructure

API

Limited

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