Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money)

It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […] The post Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) appeared first on AdExchanger.