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Brief
I

Intersection

Combines smart city infrastructure with premium digital out-of-home advertising inventory in high-traffic urban environments, delivering both public services and brand engagement opportunities.

New York, New York, United StatesFounded 2015Parent: Firefly

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Digital Out-of-Home (DOOH) Advertising
Business Model
Infrastructure & Advertising Platform
Target Market
Enterprise
Employee Count
201-500
Funding
$150M
Revenue Range
$100M-$250M
Parent Company
Firefly
API Available
Limited
Market Position

Leading urban digital out-of-home advertising platform with significant presence in major U.S. transit systems

Overview

Intersection is a smart cities and out-of-home advertising technology company that operates digital infrastructure in urban environments across the United States. The company is best known for its LinkNYC kiosks in New York City and IxNTouch digital displays in transit systems, which combine free public Wi-Fi, device charging, wayfinding services, and digital advertising. As a subsidiary of CIVIQ Smartscapes (which acquired the company in 2021), Intersection manages one of the largest digital out-of-home advertising networks in major metropolitan areas, with a particular focus on transit environments including subway stations, bus shelters, and urban streetscapes. Intersection's platform integrates physical infrastructure with digital advertising technology, allowing brands to reach audiences in high-traffic urban locations with programmatic and direct-sold advertising capabilities. The company's assets include thousands of digital screens across cities like New York, Chicago, Philadelphia, and Los Angeles. Beyond advertising, Intersection positions itself as a smart city solutions provider, offering municipalities technology that delivers public services while generating revenue through advertising. The company operates at the intersection of civic infrastructure, digital media, and advertising technology, making it a unique player in the OOH advertising ecosystem.

Products & Features

LinkNYC

Free public Wi-Fi kiosks with digital advertising displays, device charging, and wayfinding services deployed across New York City

IxNTouch

Interactive digital displays in transit environments offering wayfinding, real-time information, and advertising

Transit Digital Displays

Network of digital advertising screens in subway stations, bus shelters, and transit hubs across major U.S. cities

Programmatic DOOH Platform

Programmatic advertising capabilities for buying and managing campaigns across Intersection's digital out-of-home inventory

Key Features
Large-scale urban digital display networkProgrammatic DOOH buying capabilitiesReal-time campaign management and reportingLocation-based audience targetingIntegration of public services with advertisingHigh-traffic transit environment placementsInteractive touchscreen capabilitiesFree public Wi-Fi infrastructure
Use Cases
Brand awareness campaigns in urban marketsTransit advertising for commuter audiencesLocation-based retail and restaurant promotionsPublic service announcements and civic messagingEvent and entertainment marketing in metropolitan areasProgrammatic DOOH campaigns targeting urban demographics
Customer Segments
National brands and advertisersLocal and regional businessesAdvertising agenciesProgrammatic demand-side platformsMunicipal governmentsTransit authorities

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