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Chris Grosso

Operator

Chris Grosso is a seasoned media and advertising technology executive who has built his reputation at the intersection of out-of-home (OOH) media, programmatic advertising, and digital revenue strategy. As Chief Revenue Officer at Intersection, a smart cities media and technology company, Grosso leads commercial efforts across the company's large-scale urban media networks, including LinkNYC and other digital OOH platforms that blend physical media with data-driven advertising capabilities. His work has helped position Intersection as a forward-thinking player in the evolving programmatic OOH space. Grosso's career spans senior revenue and business development roles across major media and AdTech organizations. Prior to Intersection, he held leadership positions at companies including Undertone (now Perion) and other digital media firms, where he developed expertise in premium digital advertising, audience targeting, and cross-channel monetization. His background bridges traditional media sales and modern programmatic infrastructure, making him a credible voice on the convergence of OOH and digital advertising ecosystems. Throughout his career, Grosso has been recognized for his ability to build and scale revenue organizations, forge strategic partnerships, and navigate the rapidly shifting landscape of audience-based buying. He is a frequent presence at industry events focused on OOH, programmatic, and urban media innovation, contributing to conversations about how physical environments can be monetized through sophisticated AdTech infrastructure.

Last updated Sep 28, 2026 by the ATDb Editorial Team

Role
Chief Executive Officer
Company
Based
New York, New York, United States
Connections
2
Years in industry
18 years

Bio

Chris Grosso is a seasoned media and advertising technology executive who has built his reputation at the intersection of out-of-home (OOH) media, programmatic advertising, and digital revenue strategy. As Chief Revenue Officer at Intersection, a smart cities media and technology company, Grosso leads commercial efforts across the company's large-scale urban media networks, including LinkNYC and other digital OOH platforms that blend physical media with data-driven advertising capabilities. His work has helped position Intersection as a forward-thinking player in the evolving programmatic OOH space. Grosso's career spans senior revenue and business development roles across major media and AdTech organizations. Prior to Intersection, he held leadership positions at companies including Undertone (now Perion) and other digital media firms, where he developed expertise in premium digital advertising, audience targeting, and cross-channel monetization. His background bridges traditional media sales and modern programmatic infrastructure, making him a credible voice on the convergence of OOH and digital advertising ecosystems. Throughout his career, Grosso has been recognized for his ability to build and scale revenue organizations, forge strategic partnerships, and navigate the rapidly shifting landscape of audience-based buying. He is a frequent presence at industry events focused on OOH, programmatic, and urban media innovation, contributing to conversations about how physical environments can be monetized through sophisticated AdTech infrastructure.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Out-of-Home (OOH) AdvertisingProgrammatic OOH (pDOOH)Digital Revenue StrategyProgrammatic AdvertisingPremium Digital AdvertisingAudience-Based BuyingSmart Cities MediaCross-Channel Monetization

Education

  • Bachelor's Degree, University details not publicly confirmed

Speaking topics

Programmatic Out-of-Home AdvertisingSmart Cities and Urban Media MonetizationDigital Revenue StrategyConvergence of OOH and Digital Advertising

Recognition

Notable achievements

  • Led revenue organization at Intersection overseeing large-scale urban media networks including LinkNYC
  • Helped scale Undertone's revenue operations as a leading premium digital advertising network
  • Contributed to the growth of programmatic capabilities within out-of-home media environments
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