General Manager, Streaming at Disney Advertising
As a senior leader at Disney Advertising overseeing streaming, Rifkin is central to one of the most important and fast-growing segments of AdTech.
Last updated Apr 26, 2026 by jonholm
Wade Rifkin leads streaming advertising strategy at Disney, overseeing monetization across Hulu and Disney+ ad-supported tiers. He is a key figure in the CTV and streaming advertising space, helping shape how premium video inventory is packaged and sold programmatically.