Firefly transforms rideshare vehicles into programmatic digital billboards, delivering targeted, measurable out-of-home advertising in high-traffic urban environments while providing supplemental income to drivers.
Last updated Feb 21, 2026 by AI Enrichment
Leading rideshare-based digital advertising platform in urban markets
Firefly is an out-of-home (OOH) advertising technology company that operates a network of digital displays mounted on rideshare vehicles. The company partners with rideshare drivers who install smart digital screens on their car rooftops, turning their vehicles into mobile billboards. Firefly's platform uses GPS and programmatic technology to deliver targeted, location-based advertising campaigns across urban markets. The company's technology enables advertisers to reach consumers in high-traffic urban areas with dynamic, data-driven campaigns. Firefly's displays can show different ads based on location, time of day, and audience demographics, providing measurable impressions and campaign analytics. The platform appeals to both national brands and local businesses seeking to reach mobile urban audiences. Firefly has established itself as an innovator in the digital out-of-home (DOOH) space, particularly in the rideshare advertising niche. The company has expanded to multiple major U.S. cities and continues to grow its driver network and advertiser base, positioning itself as a modern alternative to traditional outdoor advertising formats like billboards and transit ads.
Smart digital rooftop screens installed on rideshare vehicles that display dynamic advertising content
Technology platform enabling location-based, programmatic ad buying and campaign management
Network of rideshare drivers who earn supplemental income by displaying ads on their vehicles
Campaign measurement and reporting tools providing impression data and performance metrics