Last updated Apr 23, 2026 by RSS Ingestion
Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...] The post Firefly Expands Programmatic Capabilities Through Integration with VIOOH appeared first on ExchangeWire.com.