Locately
Acquired by BlisEnabled brands to measure the real-world impact of mobile advertising by connecting digital ad exposure to physical store visits and providing actionable location-based consumer insights.
Last updated Feb 8, 2026
- Industry
- Location Intelligence & Mobile Attribution
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 11-50
- Funding
- $2.5M
- Parent Company
- Blis
- API Available
- Yes
Market Position
Mid-tier location intelligence and mobile attribution provider focused on foot traffic measurement
Overview
Locately was a mobile advertising and analytics platform specializing in location-based intelligence and consumer behavior insights. The company provided brands and advertisers with tools to understand real-world foot traffic patterns, measure the offline impact of digital advertising campaigns, and optimize mobile ad targeting based on location data. Locately's platform combined location data with attribution capabilities to help marketers connect online ad exposure to physical store visits and conversions. The company operated in the location intelligence and mobile attribution space during a period of significant growth in mobile advertising. Locately competed with other location data providers and attribution platforms by offering insights into consumer movement patterns and the ability to measure campaign effectiveness through foot traffic attribution. The company was eventually acquired by Blis, a global location-powered advertising technology company, which integrated Locately's technology and capabilities into its own platform to enhance its location intelligence offerings.
Products & Features
Location Analytics Platform
Platform for analyzing consumer movement patterns and foot traffic data to provide insights into real-world behavior
Attribution & Measurement
Tools to measure the effectiveness of mobile ad campaigns by tracking store visits and conversions attributed to ad exposure
Audience Insights
Location-based audience segmentation and behavioral insights for targeting and campaign optimization
Key Features
Foot traffic attributionLocation-based audience segmentationReal-world consumer behavior analyticsMobile ad campaign measurementStore visit trackingCross-device location tracking
Use Cases
Measuring offline conversions from mobile ad campaignsUnderstanding competitive foot traffic patternsOptimizing store location planning based on consumer movement dataAudience targeting based on real-world visitation behaviorCampaign ROI measurement through store visit attribution
Customer Segments
Brands and advertisersAdvertising agenciesRetailersQuick-service restaurantsConsumer packaged goods companies