Locately

Mid-tier location attribution provider focused on foot traffic measurement

Locately was a location-based marketing technology company that specialized in foot traffic attribution and location intelligence for advertisers and brands. The platform enabled marketers to measure how digital advertising campaigns drove real-world store visits and consumer behavior by leveraging mobile location data. Locately provided insights into consumer movement patterns, competitive store visitation, and the effectiveness of digital-to-physical attribution, helping brands understand the ROI of their advertising spend in driving offline conversions. The company served agencies, brands, and advertisers who needed to bridge the gap between online marketing efforts and in-store results. Locately's technology was particularly valuable for retail, quick-service restaurants (QSR), automotive, and other businesses with physical locations seeking to optimize their advertising strategies based on actual foot traffic data. Locately was acquired by Gravy Analytics (now known as Venntel) in 2019. Following the acquisition, Locately's location intelligence capabilities were integrated into Gravy Analytics' broader location data platform, and the Locately brand ceased to operate as a distinct entity in the market.