Foursquare acquires Placed for location-based advertising measurement
Foursquare acquired Placed, a location-based advertising measurement and attribution platform, from Snap Inc. The acquisition strengthens Foursquare's position in location intelligence and foot traffic attribution for advertisers, combining Placed's measurement capabilities with Foursquare's location data and targeting technology.
Last updated Mar 7, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026
Overview
Foursquare acquired Placed, a location-based advertising measurement and attribution platform, from Snap Inc. The acquisition strengthens Foursquare's position in location intelligence and foot traffic attribution for advertisers, combining Placed's measurement capabilities with Foursquare's location data and targeting technology.