GasBuddy Ads

Leading fuel price comparison app with integrated advertising platform targeting drivers and on-the-go consumers

GasBuddy Ads operates as the advertising division of GasBuddy, a popular mobile app and website that helps consumers find the cheapest gas prices in their area. The platform leverages GasBuddy's extensive user base of millions of active drivers who use the app to search for fuel prices, plan trips, and save money on gas purchases. This creates a unique advertising opportunity for brands looking to reach consumers with high purchase intent at critical moments in their journey. GasBuddy Ads offers location-based advertising solutions that allow fuel retailers, convenience stores, quick-service restaurants, automotive brands, and other businesses to target drivers based on their location, driving patterns, and fuel-buying behavior. The platform provides various ad formats including display ads, sponsored locations, and promotional offers that appear within the GasBuddy app and website. As a subsidiary of PDI Technologies (which acquired GasBuddy in 2021), GasBuddy Ads benefits from integration with PDI's broader suite of enterprise management software solutions for the convenience retail and petroleum wholesale industries, creating enhanced targeting capabilities and measurement tools for advertisers seeking to reach the on-the-go consumer segment.