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Brief

Wrapify

Out-of-Home (OOH) Advertising

Wrapify transforms everyday vehicles into measurable, targeted mobile billboards, providing brands with performance-driven OOH advertising while enabling drivers to earn passive income.

Founded: 2015HQ: San Diego, California, United States

Last updated Jul 21, 2026 by the ATDb Editorial Team

At a glance

About

Leading rideshare vehicle advertising platform in the U.S.

Wrapify is an out-of-home (OOH) advertising technology company that specializes in turning rideshare drivers' and gig workers' personal vehicles into mobile advertising platforms. Founded in 2015, the company uses proprietary technology to match brands with drivers, wrap their vehicles with advertisements, and track campaign performance through GPS and other metrics. The platform offers both full and partial vehicle wraps, as well as digital advertising options through rideshare screens and apps. Wrapify operates a marketplace model connecting advertisers with a network of drivers across major U.S. cities. The company's technology platform handles driver recruitment, campaign management, measurement, and payment processing. Drivers earn passive income by displaying ads on their vehicles while going about their normal routines, while advertisers gain access to targeted, measurable out-of-home advertising in specific geographic markets. The company has worked with major brands across various industries and has positioned itself as a performance-driven alternative to traditional billboard and transit advertising. Wrapify's data-driven approach allows for real-time campaign optimization and detailed attribution metrics, making OOH advertising more accountable and measurable than traditional static placements.

Business model

Marketplace

Target market

Mid-Market to Enterprise

What they offer

  • Vehicle Wraps

    Full and partial vinyl vehicle wraps that turn cars into mobile billboards

  • Campaign Management Platform

    Technology platform for planning, executing, and measuring vehicle advertising campaigns

  • Driver Network

    Marketplace connecting advertisers with vetted rideshare and gig economy drivers

  • Performance Analytics

    GPS-based tracking and measurement tools providing impressions, reach, and attribution data

Key features

GPS-based impression trackingGeo-targeted campaign deploymentReal-time performance analyticsDriver vetting and managementFlexible wrap options (full, partial, decal)Campaign optimization toolsBrand safety controlsMobile app for drivers

Use cases

Local market brand awareness campaignsProduct launches in specific citiesEvent promotion and sponsorship activationRetail store opening announcementsApp download and user acquisition campaignsCompetitive conquesting in target marketsSeasonal and promotional campaigns

Customer segments

Consumer brandsRetail companiesTechnology and app companiesEntertainment and media companiesQuick-service restaurantsAutomotive brandsLocal and regional businesses

Tech & specs

Technology stack

GPS tracking technologyMobile applications (iOS/Android)Geolocation servicesData analytics platformsCampaign management software

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded

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