Lifesight

Lifesight is a customer intelligence and location analytics platform that bridges the gap between digital marketing activities and real-world customer behavior. The company provides enterprise-grade solutions that combine geospatial data, location intelligence, and customer journey analytics to help brands understand how their marketing efforts translate into physical store visits, foot traffic, and offline conversions. By aggregating location-based signals with multi-touch attribution modeling, Lifesight enables marketers to measure the true ROI of their campaigns across both digital and physical touchpoints. The platform serves a diverse range of clients including omnichannel retailers, quick-service restaurants, consumer packaged goods brands, and enterprises with physical locations seeking to optimize their marketing spend and operational strategies. Lifesight's technology processes billions of location signals to deliver actionable insights on customer acquisition patterns, store visit attribution, trade area analysis, and competitive foot traffic benchmarking. The solution is particularly valuable for businesses navigating the complexities of omnichannel commerce, where understanding the interplay between online advertising, mobile engagement, and in-store visits is critical for marketing effectiveness and customer lifetime value optimization.